Category: Conversations with Corey

December 11, 2014

2014: Brand Engagement is The New Black

In 2014, savvy brands throughout business, education, healthcare, nonprofit and retail sectors began buying into brand engagement in a major way. Retooling their web sites, adding social, mobile and content strategies to their arsenals, the new goal became creating dialogs with customers/prospects, positioning expertise, generating confidence and trust, engendering loyalty, and sometimes simply capturing the consumer’s attention for five more seconds. Gallup’s recent study of Customer Engagement trends and results revealed organizations that successfully engage their customers realize 63% lower customer attrition, 55% higher wallet share, and roughly 50% higher productivity.

September 30, 2014

Q&A with Paige Brewster, Director of Admission and Financial Aid, Boston University Academy

August 21, 2014

Q&A with Moira Kelly, Executive Director & President, EXPLO

May 28, 2014

Data and the Designer: Michael McPherson shares his thoughts on Data Visualization

People from all walks of scholarship, research, and business have sought more meaningful ways to analyze and communicate data since 2nd century Egyptians organized astronomical information into more easily scan-able charts to aid navigation. Today, for a variety of reasons – from the need to interpret Big Data to the dominance of mobile interfaces, data visualization is a hot topic.

We recently sat down with Michael McPherson, partner and creative director of Corey McPherson Nash, to talk about how he became interested in data visualization as both a designer and business person.

May 22, 2014

“Great mentors, educators and sources of inspiration matter most.”

Sharing Passion for Design

When asked about his early design mentors, Corey Creative Director Aaron Haesaert said, “I absolutely still think about them. Great mentors, educators, and sources of inspiration when it mattered most.” That is why Aaron decided to return to his high school alma mater in western Massachusetts. In partnership with his former Belchertown High School art teacher, Aaron discussed design, branding, and the educational and professional opportunities in the field that exist for high school students.

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April 29, 2014

Got MOOCs?

March 31, 2014

Powerful in Pink


What do T-Mobile, Barbie, Evian, Dunkin Donuts, Victoria’s Secret, and LG have in common?

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The Largest Emerging Market in the World


What you need to know about the “She-conomy”

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February 25, 2014

Responsive vs. Adaptive Web Design?

Learn more about this and other thoughtful insights on responsive design from Ryan Evans, Corey’s long time Director of Experience Design.

Corey: We seem to be at an interesting juncture when it comes to digital brands. So many organizations have heard that their web presence needs to be “Responsive,” yet so few understand what that means, or why it’s important. How did we arrive here?

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February 14, 2014

For the love of nerdy design-themed pick up lines!

Happy Valentine’s Day from all of us here at Corey! Call us cheesy all you want, but you know the design-oriented people in your life would really get a kick out of these.

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