Our thoughtful meter is our own custom designed way to evaluate how thoughtful the world is. On any given day, the component searches for the word "thoughtful" by analyzing social media and weighs the use of the word to determine the day's overall value.

Category: Conversations with Corey


April 25, 2012

Q & A with Mary Crowley, Director of Public Affairs and Communications, The Hasting Center

Corey was a superb listener, which is crucial in understanding the culture of an organization and its stakeholders in order to create a successful product. The creative brief Corey prepared reflected that careful listening and in fact was almost like a branding effort for Hastings and its new consumer effort, Help with Hard Questions.”

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February 14, 2012

Valentines’ Thoughts from the folks that bring you Thoughtful Branding and Design

From the hearts, hands and eyes of those who make up COREY, take a look at some of our thoughtful remembrances of Valentine’s Day.

“For my first Valentine’s Day with my now-husband — a model train collector — I randomly purchased a book about the history of passenger locomotives. The bookstore didn’t have a vast selection of train books; I think I had a choice of three. Having known him for all of 6 weeks, I was not aware of his extensive book collection, nor of his specific interests. I was simply picking out a “train book.”

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November 4, 2010

November: Conversations with Corey

This month’s video features more of the team at Corey. A prospect had a new charge in their RFP-create a video so we can meet the team-remotely.  We love this kind of thinking. And, as you will see, we had a lot of fun making the video.

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September 29, 2010

September Conversations with Corey

Here is the third installment in our monthly series featuring a behind-the-scenes look at the incredible people who work here. We ask four simple questions: What does branding mean to you, what does thoughtful mean to you, what’s your favorite brand and why do you work here?

Our third interview is with our yoga-loving, super talented, intern, (actually, since the recording of this video Ari has become an full Designer for us – that’s how much we liked his work!), Ari Weinkle.

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August 3, 2010

July/August: Conversations with Corey

ere is the second installment in our monthly series featuring a behind-the-scenes look at the incredible people who work here. We ask four simple questions: What does branding mean to you, what does thoughtful mean to you, what’s your favorite brand and why do you work here?

Our second interview is with our Lego-loving director of experience design, Ryan Evans, who has walked a million miles in a user’s shoes.

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June 23, 2010

Welcome to Conversations with Corey

Here is the first installment in our monthly series featuring a behind-the-scenes look at the incredible people who work here. We ask four simple questions: What does branding mean to you, what does thoughtful mean to you, what’s your favorite brand and why do you work here?

Our first interview is with our multi- faceted, licorice-eating, task-master of all things, our office director Marisa Petrillo.

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August 20, 2009

Planning the New Corey McPherson Nash Web Site

Corey McPherson Nash embarks on the redesign of its own Web site. Follow along as we dig into the early stages of information architecture for the site.

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February 21, 2008

What’s in a Name?

Andrea Naddaff, VP of Business Development and Partner, was interviewed by Dave Fish, CEO of IMakeNews about naming. Naming can be a fun process, as well as an arduous one. Listen in for tips on how to name products, brands, services and more. Naddaff also provides some insight into the trickiness of naming online entities.

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