Posts from Michael McPherson


January 23, 2011

Big Type

Graphic designers love wood type primarily because it is BIG – and sometimes very weird.

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December 14, 2010

Design Thinking and the Full-Body Scan

When I heard that airports were installing full-body scanners that gave TSA workers x-ray vision through clothing, my first thought was, “No one will possibly put up with this.” Then I learned that if a traveler decides not to be subjected to this inspection, they can choose to be subjected to an “enhanced pat-down.” As Tom Keane points out in his recent editorial the Boston Globe, this kind of “unreasonable search“ without “probable cause” is not only demeaning but also in clear violation of the Fourth Amendment to the US Constitution.

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October 22, 2010

Notes on “Design 2014: Harnessing the Power of Design Thinking Now”

Branding and design professionals are constantly challenged to adapt to new technical, social and economic changes to remain relevant to their clients, so I was not surprised that when AIGA Boston offered a panel discussion in early October entitled “Design 2014: Harnessing the Power of Design Thinking Now,” it quickly filled up. Several members of our creative team at Corey were there to seek answers to the questions posed in the announcement: “How might we educate designers as problem solvers of the future? How might a designer evolve and look ahead in order to solve the future problems clients & business models pose? How does a creative business need to evolve to stay competitive and offer their clients competitive thinking?” The panel represented a wide range of the professional landscape. Moderated by Angela Shen-Hsieh, the CEO of visual i/o, they included:

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June 11, 2010

Another fender bender from G.M.

When I read that the management at General Motors had sent out a memo to employees ordering them to stop using the nickname “Chevy” to refer to their flagship automobile – all in the interest of global brand consistency – I thought I might be reading The Onion instead of The New York Times. http://www.nytimes.com/2010/06/10/automobiles/10chevy.html

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February 1, 2010

Effective Use of Social Media for Independent Schools


September 22, 2009

Requiem for the Nickelodeon Logo

After 25 years, Nickelodeon has redesigned the famous “splat” logo. When I first heard the news – and saw the new logo – the first question that came to mind was, “Why?” What possible reason could there be for redesigning one of the most recognizable and beloved trademarks in the world?

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April 9, 2009

Teaching Brand

We recently completed work on a branding and visual identity system for the University of Massachusetts Boston, nationally recognized as a model of excellence for urban universities.

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October 21, 2008

"Trust Me"

Right. The biggest casualty of the current financial crisis is trust.

Wall Street, already viewed askance by Main Street for it’s lavish ways, now conjures images of the Strip in Las Vegas after a losing streak. The self-styled “Masters of the Universe” that Tom Wolfe skewered so justly in Bonfire of the Vanities, have duped us again – and themselves in the bargain. Lehman Bros., a brand that was almost a synonym of trust, has vaporized overnight. Banks are taking money from the Fed for nominal interest and hanging onto it, afraid even to loan it their fellow banks. Credit is “tight” because trust is the scarcest resource. Collateralized Debt Obligations? Talk about putting lipstick on a pig.

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