Posts from Emily Keefe

November 14, 2013

The Great Messaging Divide

Does your company’s brand messaging align with your customers’ priorities?

If you are a business-to-business solution provider, a recent study conducted by McKinsey & Company would indicate that your chances of alignment are exactly “0.” Your brand messaging – the core of your brand – is asynchronized with your marketplace; no longer a brand asset, maybe it has become a neutral factor and, perhaps even, a liability.

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Corey Case Study: Tech


NanoSteel. Redefining steel. Redefining your business advantage.

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October 30, 2013

Corey is selected to participate in Design Exchange Boston

Earlier this month, the Corey team went from Watertown to the Waterfront to engage with audience members at the first ever DxB (Design Exchange Boston) conference. DxB is a week of events and experiences celebrating the impact of collaborative, diverse, brave, and new design. The goal is to explore the ideas, work, and strategies that are currently shaping the Boston design culture.

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