Posts from Emily Keefe

March 31, 2014

The Largest Emerging Market in the World


What you need to know about the “She-conomy”

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February 25, 2014

Responsive vs. Adaptive Web Design?

Learn more about this and other thoughtful insights on responsive design from Ryan Evans, Corey’s long time Director of Experience Design.

Corey: We seem to be at an interesting juncture when it comes to digital brands. So many organizations have heard that their web presence needs to be “Responsive,” yet so few understand what that means, or why it’s important. How did we arrive here?

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February 14, 2014

For the love of nerdy design-themed pick up lines!

Happy Valentine’s Day from all of us here at Corey! Call us cheesy all you want, but you know the design-oriented people in your life would really get a kick out of these.

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February 13, 2014

For the love of giving back – Biogen Idec’s “Care Deeply” Campaign

Biogen Idec turned to Corey to position a employee engagement campaign focusing on volunteering, teamwork, and collaboration. The impact was so great that Care Deeply has become an annual volunteer initiative that drives great results. What’s not to love about that?

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February 12, 2014

For the love of a bargain with a mission – Goodwill Industries

Goodwill Industries

Corey loves a brand with a mission like Goodwill’s – “Independence and dignity through work.” Corey was engaged by Goodwill Industries to create a new and confident look that reinforced the thoughtful work that the company does in our communities. The messaging is sincere and important, just like the meaningful contributions made by the company.

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February 11, 2014

For the love of emotion – OMIGOSH – Atlantic Broadband’s “Get It All” Campaign

January 31, 2014

Wouldn’t It Be Great If We Could Predict the Year Ahead?

Corey Offers a Glimpse into 2014 and It Looks Amazing

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January 27, 2014

Q. And A. with Jeff Forsyth, VP of Application Development at ABILITY Network

“Corey has the perfect mix of usability disciplines as well as great design talent… As the customer we know what we want to achieve, but Corey showed us the most efficient user-friendly way to accomplish our goals. The visual design team proposed clean and elegant designs that incorporated the user experience in a very intuitive way.”

Jeff Forsyth, VP of Application Development at ABILITY Network, has worked with Corey on four very different client engagments with Biogen Idec, Communispace, EMC and most recently, ABILITY Network. ABILITY Network is a leading healthcare technology company that provides a broad suite of innovative products and services that help manage the administrative complexities of healthcare.

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January 21, 2014

2014: The Year of Do-or-Die Digital Experience

This post is for all the companies that are wrapping up the 2014 planning process. 2014 is the year to be serious about Digital Customer Experience Strategy (Digital CES). It’s not a new concept, but the need for Digital CES has reached critical mass.

During 2014, projected advertising spending will top $200 billion, yet it will only reach four of every 100 customers targeted. The other 96% of customers will be engaged with brands that thoughtfully interact with them in a relevant manner, using easy-to-access digital channels and intelligent differentiation.

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December 12, 2013

2013’s GREAT Moments in Brand Strategy

2013 has been a year of change and transition in the Brand Strategy field. As physical points-of-purchase have become increasingly virtual and the customer assumes ever-greater control of the brand communication process, strategic insight and emotional intelligence have become just as essential to creating a winning brand as the ability to generate revenue and optimize business processes.

Among the shifts we’ve seen in 2013, transaction-based interactions between customers and brands are moving closer to relationship-based interactions, customers and brands are now connected in remarkable new ways, the burgeoning demand for mobile interaction has opened a abundance of brand extension opportunities for any organization, and messaging has taken on a whole new meaning.

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