Posts from Emily Bottis


June 20, 2011

Sprezzatura

When discussing new technologies with clients and peers I often hear the importance of not building “technology for technology’s sake”.   I agree that this should be prevented but I prefer to think positively and speak about how we want technology to work instead of how we don’t want it to work.  In doing this, I use the word Sprezzatura.

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July 20, 2010

Internal Facing Applications – Ways to Make them Shine

Internal applications – intranets, knowledge management sites, workflow management systems, etc. – drive an organization by keeping employees informed, creating quality and consistency across an organization, and positively influencing the bottom line. In this post, I review 4 ways to make these internal workhorses really shine.

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June 23, 2010

Welcome to Conversations with Corey

Here is the first installment in our monthly series featuring a behind-the-scenes look at the incredible people who work here. We ask four simple questions: What does branding mean to you, what does thoughtful mean to you, what’s your favorite brand and why do you work here?

Our first interview is with our multi- faceted, licorice-eating, task-master of all things, our office director Marisa Petrillo.

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May 26, 2010

Your Brand is a Verb – An Example

Andrea Naddaff is writing a series of tips targeted for small business owners for Business Week. The first tip titled, “Your Brand Is a Verb, Not a Noun” was published last week.

I was asked to write about my favorite brand that is most definitely a verb. And I selected Swatch – throw out your outdated memories of Swatch from the 80’s – the cheap plastic watch is alive – and doing well.

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