July 30, 2008
Posts from cmn staff
June 11, 2008
The Boston Brand
In March 2007, we discussed the Boston Brand. On the one hand Boston has enormous pride – the lofty institutions of Harvard and MIT, the hotbed of medical and technical talent and innovation, the hometown of the Kennedy’s (and now Deval Patrick), the Patriots and the Red Sox (underdogs make a comeback), but on the other hand, we’ve lost a lot of our institutional business pride to national players – P&G bought Gillette, the Wang won’t show “Boston Ballet’s Nutcracker” anymore because of declining ticket sales and it has been replaced with “The Rockettes”, Bay Bank and Bank Boston are gone, Jordan Marsh and Filene’s are gone, etc.
The panel discussion was with the leading figures from Boston’s cultural, VC and brand world. Joe Spaulding from the Wang [now Citi] Center, George Bell from General Catalyst, John Carroll from the media and Kathy Sherbrooke from the business world. Listen to the event and let us know your thoughts.
March 1, 2008
The Marketing of Corporate Social Responsiblity
The following article by Chris Klaehn, Partner and Director of Account Strategy, appeared in The Boston Herald Business Today section on March 1, 2008.
Is our collective preoccupation with corporate social responsibility — judging companies by their contributions as good corporate citizens — a fad, a flash in the pan, a passing fancy? According to the prevailing wisdom, integrity pays. It pays to be the good guy; it pays to be socially responsible.
February 21, 2008
What’s in a Name?
Andrea Naddaff, VP of Business Development and Partner, was interviewed by Dave Fish, CEO of IMakeNews about naming. Naming can be a fun process, as well as an arduous one. Listen in for tips on how to name products, brands, services and more. Naddaff also provides some insight into the trickiness of naming online entities.
