I have lived in Jamaica Plain, MA for about 15 years. Known as JP, it is admired for its diversity, community involvement, and being a bastion of progressive politics. Our geography balances the gritty city with some of the city’s best green spots: Jamaica Pond and the Arnold Arboretum.

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When Warren Buffet donated the bulk of his vast fortune to the Gates Foundation, did the Gates Foundation’s donations dry up because people felt the foundation had enough money, and their money would be needed more elsewhere? Nope. The Gates Foundation donor base got bigger. Why? Because people want to be around winners. A wider and deeper donor base is built on the understanding and belief that your organization is a winning brand. Learn how to develop and communicate your 5 Top Winning Attributes and how to use this message framework to engage your audience and grow over time.

On December 3rd, Chris Klaehn, Partner & Director of Brand Strategy, gave a talk entitled “Everybody Loves a Winner” at the Association of Fundraising Professionals, Conference on Philanthropy.

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I have two boys, one seven and one two. LEGO is all over our house: literally, pieces of World Racers and Power Miners on my dining room table, the bus and people who ride the bus on my floor, the word “LEGO” is one of the 30 words my two year old states repeatedly. We love LEGO in my house.

We love it because it is brilliant – methodical in approach, clear in direction, surprising in its outcome. It is creative and encourages open play. Kids of all ages can tear apart their models and mash them up with other sets.

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Image by asecondhandconjecture

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UCDA Design Summit 2010 Keynote

Keynote presentation by Chris Klaehn in Nashville at the 2010 UCDA Design Summit

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Chris Klaehn, Partner and Director of Brand Strategy at Corey McPherson Nash (Corey) joined Dave Fish, CEO, IMN, to discuss the role social media plays in branding in this podcast. Klaehn references several thoughtful relevant examples of brands engaging in social media and also offers up tips on developing a social media strategy for your brand. Do you agree or is Chris full of soup?

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What do the Obama campaign and Motrin have in common? They both utilize social media. The difference, however, is the Obama campaign has leveraged the power of social media for mobilizing its audience, and Motrin misfired by upsetting its audience. Both offer important lessons for us as we navigate the “Wild West” stage of social media.

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Over one hundred clients, partners and friends – past and present – gathered last week to celebrate twenty-five years as the branding studio of choice for a wide range of leading businesses, educational, and cultural institutions.

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The past week of debates by the presidential and vice presidential candidates prove one thing – if you create a bar so low, it will be difficult to lose.

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