Posts from Chris Klaehn

March 22, 2011

When Hi-Lo Becomes Whole Foods

I have lived in Jamaica Plain, MA for about 15 years. Known as JP, it is admired for its diversity, community involvement, and being a bastion of progressive politics. Our geography balances the gritty city with some of the city’s best green spots: Jamaica Pond and the Arnold Arboretum.

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January 10, 2011

Wicked Wrong

September 27, 2010

LEGO v. Harry Potter – Be dogged about your brand experience

I have two boys, one seven and one two. LEGO is all over our house: literally, pieces of World Racers and Power Miners on my dining room table, the bus and people who ride the bus on my floor, the word “LEGO” is one of the 30 words my two year old states repeatedly. We love LEGO in my house.

We love it because it is brilliant – methodical in approach, clear in direction, surprising in its outcome. It is creative and encourages open play. Kids of all ages can tear apart their models and mash them up with other sets.

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January 20, 2009

CMN’s Six Rules for Social Media

What do the Obama campaign and Motrin have in common? They both utilize social media. The difference, however, is the Obama campaign has leveraged the power of social media for mobilizing its audience, and Motrin misfired by upsetting its audience. Both offer important lessons for us as we navigate the “Wild West” stage of social media.

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December 3, 2008

Looking Forward

Over one hundred clients, partners and friends – past and present – gathered last week to celebrate twenty-five years as the branding studio of choice for a wide range of leading businesses, educational, and cultural institutions.

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October 13, 2008

It's All About Expectations

The past week of debates by the presidential and vice presidential candidates prove one thing – if you create a bar so low, it will be difficult to lose.

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