Posts from Andrea Naddaff


April 1, 2010

Independent School Campaign Communications

A discussion by Andrea Naddaff, Partner and VP of Business Development, on campaign communications and case statements presented to the Regional Independent School Communicators (RISC).

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March 16, 2010

Social Media brings down the Maytag brand

We’ve mentioned here before that women comprise 51 percent of the population and control at least 85 percent of consumer purchasing power. Couple that with statistics from BlogHer that 42 million women in the United States (roughly 53 percent of the 79 million adult women in the United States who use the Internet) participate in social media at least weekly. These online women are spending less time with traditional media like television, newspapers and magazines.

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February 24, 2010

A Rotten Apple

When Apple launched the much-anticipated iPad last month, Twitter and the blogosphere went crazy discussing the new product. But the attention was probably not what Apple was banking on.

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January 7, 2010

Effective School Marketing

Stratospheric tuition. Escalating costs. Shifting demography. Expanding choice. These and other numerous external factors can potentially damage, or even deplete, the new student prospect pool, so schools must pay more attention than ever before to marketing concerns. While many equate marketing with advertising and promotion, making the most of external initiatives begins with a cohesive and collaborative internal effort. The most effective school marketers recognize the power of partnerships among key internal stakeholders, including faculty, admissions, development and finance staff. Integrating departmental functions is not only good leadership and management — it’s great marketing. By listening carefully to those you seek to serve, making sure all stakeholders understand their roles, and putting the right technology infrastructure in place to support communication, schools can foster strong internal collaboration that helps to advance their missions.

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January 6, 2010

In a New Age, All Women Need to Work Together

Whether it’s baseball, climate change or Taylor Swift, each generation needs to know enough to follow a conversation about current events and a little pop culture. Cruise Hulu and read the Huffington Post, no matter how old you are.

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November 2, 2009

A Lesson From Letterman

When David Letterman sat behind his famous desk, faced his viewers, and told them he had had confessed to having several affair with his female staff, the news media and blogosphere went wild. Media analysts, feminists, workplace experts –all weighed in with what this would mean for the late night fixture’s career. But those of us who practice and follow social media, could predict the outcome: the scandal would not hurt, the talk show star’s ratings.

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June 5, 2009

Pick Your Poison

Share It, Digg it, Mixx it, Mash it, Flag it, Tag it, Tweet it, Friend me,

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January 13, 2009

7 Things I Want to Share with You

I was asked to speak recently as an almuni representative at a Milton Academy career networking event for young alumni. As I gathered my thoughts, I quickly realized that my advice applies not only to those who are new in the work force but to mid-career professionals and seasoned executives. We all need to stay fresh, sharp and remember the basics.

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November 11, 2008

What’s Up with ‘g’?

Do I stand alone or am I one in a chorus of dissent about the new name and face of ‘g’, The Boston Globe’s section for Arts, Entertainment and Lifestyle?

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