Posts from Andrea Naddaff


August 20, 2010

Q & A with social entrepreneur, Alex Bernadotte, founder of Beyond 12 (formerly CollegeSUCCESS)

We always love doing work for nonprofits and we recently finished developing a nonprofit brand from the ground up. What was formerly CollegeSUCCESS will be Beyond12 in a few weeks once their new Web site and brand goes live. We sat down with founder and CEO Alex Bernadotte to ask her some questions about her company’s brand, her background, and Beyond12. Beyond12 is true social entrepreneurship–it is a national nonprofit organization looking to increase the number of first generation, underrepresented and low-income students who graduate from colleges and universities. If you have any other questions for Alex, please comment here.

Why did you decide to hire Corey as your branding firm?

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August 9, 2010

Protecting the Trademark of a High Profile Non-profit

Andrea Naddaff, Partner at Corey, responds to Susan G. Komen Fights for Trademark on American Public Media’s Marketplace Web site.

“I am reminded of Rodney King’s famous sound bite ‘People, please, can’t we just get along?’. If we put this issue in branding parlance, Susan G. Komen Race for the Cure is the uber-brand of the pink ribbon and ‘race for the cure’. The other organizations can be considered as partners and should leverage the power of the creator to help establish their cause by crediting their inspiration. So, what am I saying? Susan G. Komen should be more charitable and the other organizations should be more respectful. ”

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August 3, 2010

July/August: Conversations with Corey

ere is the second installment in our monthly series featuring a behind-the-scenes look at the incredible people who work here. We ask four simple questions: What does branding mean to you, what does thoughtful mean to you, what’s your favorite brand and why do you work here?

Our second interview is with our Lego-loving director of experience design, Ryan Evans, who has walked a million miles in a user’s shoes.

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July 6, 2010

Your Thoughts On Our Tips for Businessweek?

Yes, that’s right, the mighty Businessweek recently called on us to contribute some tips on branding. The tips are being featured in a regular section targeted to small businesses. Three of our tips have been published in the last two months. Tell us what you think. We’d love to hear your two cents or even more.

Tip One: Your Brand is a Verb, Not a Noun

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June 1, 2010

A "Typefacing" Good Time

A week and a half ago, we at Corey hosted AIGA’s AFTA event at Barlow’s in South Boston for an evening of libations and a thoughtfully good time. AFTA is an agenda-free, social gathering of creative people in Boston area. Each month, a volunteer firm selects a location to host the event after work.

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May 13, 2010

Q&A with Julie Elanjian, Project Manager

Q&A

We are excited to introduce Julie Elanjian to our team! Julie is our newest Project Manager and works directly with our clients and the Corey team to ensure all aspects of our projects remain on schedule and budget. Julie joins us from iRobot where she was the Marketing Communications Manager. We have gotten to know Julie over the past few weeks, but we recently conducted a Q&A with her so everyone else can learn more about her. Feel free to let us know if you have any additional questions and enjoy.

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May 11, 2010

Isis – A Brand Grows Up

“Our new logo connotes the circle of life and interlocking rings of community, education and products that our clients come to know and love – what a perfect visual,” said Jo McChesney, Co-Founder and CEO of Isis. “We are thrilled with the resulting brand identity that Corey McPherson Nash created for us – not only the logo but all of the physical elements – they clearly communicate our brand personality and promise to our core audiences, and will grow with us as we continue to evolve over many years to come.”

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April 19, 2010

Embracing Branding with Non-profits

I had the great privilege of participating as a panelist in National Provider’s Council Annual meeting two weeks ago. The keynote address was on The Power of Branding.

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April 6, 2010

Q&A with Emily Bottis, Director of New Media and Technology

We are excited to introduce Emily Bottis, formerly with the Boston Science Museum. Emily comes to us with an in-depth understanding of technology. Learn more about Emily in this recent Q&A with her. Feel free to let us know if you have any additional questions!

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April 2, 2010

Montessori 2010 – Brand Communications and Successful Marketing

What is your school’s identity? What are its unique features and benefits? Most importantly, how would the various constituents in your community answer the above questions? With rising tuitions and increased competition, schools need to present a concise, compelling, and consistent message. Examine both traditional and new marketing tools, including social media, that will help you hone and project an accurate, positive image.

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