Posts from Andrea Naddaff

February 12, 2011

Tired or Tacky Hearts?

The month of February always promises to bring the same thing – a downpour of jewelry and flower ads.  Kay Jewelers, Jareds, and other brands roll out the same predictable commercials about three times a year: Christmas, Valentine’s Day and Mother’s Day. The ads are so familiarly boring that you probably don’t even notice them anymore, except perhaps when you find yourself humming their catchy-yet-meaningless jingles.

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December 17, 2010

Q & A with Keurig VP & General Manager- At Home Division, John F. Whoriskey

Corey has enjoyed the great privilege to work with Keurig over the past two years on a number of branding initiatives for their At Home and their Away From Home divisions. Our work has run the gamut from brand strategy and corporate identity to packaging, direct mail and ads. We sat down with John Whoriskey, Vice President, General Manager of Keurig Coffee’s At Home division, to hear his thoughts on how Corey helped perk up the Keurig brand.

1. What most impressed you about Corey’s pitch to Keurig?

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November 29, 2010

Q & A with E Ink’s Director of Marketing, Lawrence Schwartz


“After the launch of the site, we found that initial traffic spiked to 5x the level we had before the launch. As for the video, it has been extremely popular, which is very gratifying. The views were over 50,000 in the first week, and for a while it was the top video on the site that is hosting it…At a fundamental level, Corey really challenged us to think about core messages that highlight what differentiates us from competitive offerings.” Lawrence Schwartz, Director of Marketing, E Ink.

Corey recently developed a new suite of digital communications (Web site, video, knowledge center) for market leader, E Ink, whose technology powers major e-readers. We sat down with Lawrence Schwartz, E Ink’s Director of Marketing, to get his read on working with Corey and of course to find out his preferred method of reading.

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November 16, 2010

Why does my customer think that?

Corey partner, Andrea Naddaff, recently wrote an article on customer perception in “Independent Agent” magazine, a publication whose readers include a national alliance of 300,000 business owners and their employees who offer insurance and financial services products.

A few months ago, it was revealed that a majority of consumers view Hyundai automobiles as unreliable. When it came to long-term dependability, they decided, Hyundai is nowhere near the top of the list, when in reality, it scored quite well in the 2010 J.D. Power and Associates Vehicle Dependability Study (VDS).  

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November 5, 2010

The Most Thoughtful Quotes from Corey’s Making the Most with Mobile Event

Here’s a compilation of what we think were the most provocative and insightful comments our panelists made at Corey’s 11.3 event on Making The Most with Mobile.

Alex Laats, General Partner, Commonwealth Capital Ventures

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November 4, 2010

November: Conversations with Corey

This month’s video features more of the team at Corey. A prospect had a new charge in their RFP-create a video so we can meet the team-remotely.  We love this kind of thinking. And, as you will see, we had a lot of fun making the video.

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October 26, 2010

Making the Most With Mobile – Join Us in Cambridge on November 3rd

Each year, we host an event for our clients to meet each other and exchange their point of view on a relevant and sizzling business topic. I really like this event – there are no canned speeches, no requisite slide decks but rather an engaged, active, provocative and spirited dialogue shared between energetic minds. Our only real criteria for this gathering, besides offering a peer networking venue for our clients, is that the topic and the venue must relate, in some way, to what we do at Corey.

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September 29, 2010

September Conversations with Corey

Here is the third installment in our monthly series featuring a behind-the-scenes look at the incredible people who work here. We ask four simple questions: What does branding mean to you, what does thoughtful mean to you, what’s your favorite brand and why do you work here?

Our third interview is with our yoga-loving, super talented, intern, (actually, since the recording of this video Ari has become an full Designer for us – that’s how much we liked his work!), Ari Weinkle.

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September 15, 2010

Q&A with Steve Clem, Executive Director, AISNE

Giving kids the opportunity to receive the best education possible is always a top priority, so we were thrilled to work with the Association of Independent Schools in New England (AISNE), an organization that provides educational leadership and relevant, responsive services to select New England Independent Schools. Their goal is to promote equity, excellence and collaboration within these schools and to help promote the message that AISNE schools, and all schools, have the potential to make our world better through their work to inspire, guide and educate children. Steve Clem, the Executive Director of AISNE, gave us some insight into AISNE and what he liked most about working with us as we developed crisp messaging and revamped their online experience. Enjoy and make sure to check out their Web site at

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August 25, 2010

Can You Hear Me Now?

Corey partner, Andrea Naddaff, recently wrote an article on branding in “Independent Agent” magazine, a publication whose readers include a national alliance of 300,000 business owners and their employees who offer insurance and financial services products.

Did you know that your brand speaks volumes before you do? Have you stopped to think about what your brand is telling prospects and clients before you even say a word? Does your brand convey the attributes that you sell—trust, caring and responsibility? In today’s world, where people are constantly bombarded with noise, it’s worth stepping back to think about how (and if)… every element of your brand is consistent and clear.

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