This month’s video features more of the team at Corey. A prospect had a new charge in their RFP-create a video so we can meet the team-remotely.  We love this kind of thinking. And, as you will see, we had a lot of fun making the video.

Read more

Each year, we host an event for our clients to meet each other and exchange their point of view on a relevant and sizzling business topic. I really like this event – there are no canned speeches, no requisite slide decks but rather an engaged, active, provocative and spirited dialogue shared between energetic minds. Our only real criteria for this gathering, besides offering a peer networking venue for our clients, is that the topic and the venue must relate, in some way, to what we do at Corey.

Read more

Here is the third installment in our monthly series featuring a behind-the-scenes look at the incredible people who work here. We ask four simple questions: What does branding mean to you, what does thoughtful mean to you, what’s your favorite brand and why do you work here?

Our third interview is with our yoga-loving, super talented, intern, (actually, since the recording of this video Ari has become an full Designer for us – that’s how much we liked his work!), Ari Weinkle.

Read more

Giving kids the opportunity to receive the best education possible is always a top priority, so we were thrilled to work with the Association of Independent Schools in New England (AISNE), an organization that provides educational leadership and relevant, responsive services to select New England Independent Schools. Their goal is to promote equity, excellence and collaboration within these schools and to help promote the message that AISNE schools, and all schools, have the potential to make our world better through their work to inspire, guide and educate children. Steve Clem, the Executive Director of AISNE, gave us some insight into AISNE and what he liked most about working with us as we developed crisp messaging and revamped their online experience. Enjoy and make sure to check out their Web site at www.aisne.org.



Read more

Corey partner, Andrea Naddaff, recently wrote an article on branding in “Independent Agent” magazine, a publication whose readers include a national alliance of 300,000 business owners and their employees who offer insurance and financial services products.

Did you know that your brand speaks volumes before you do? Have you stopped to think about what your brand is telling prospects and clients before you even say a word? Does your brand convey the attributes that you sell—trust, caring and responsibility? In today’s world, where people are constantly bombarded with noise, it’s worth stepping back to think about how (and if)… every element of your brand is consistent and clear.

Read more

We always love doing work for nonprofits and we recently finished developing a nonprofit brand from the ground up. What was formerly CollegeSUCCESS will be Beyond12 in a few weeks once their new Web site and brand goes live. We sat down with founder and CEO Alex Bernadotte to ask her some questions about her company’s brand, her background, and Beyond12. Beyond12 is true social entrepreneurship–it is a national nonprofit organization looking to increase the number of first generation, underrepresented and low-income students who graduate from colleges and universities. If you have any other questions for Alex, please comment here.

Why did you decide to hire Corey as your branding firm?

Read more

Andrea Naddaff, Partner at Corey, responds to Susan G. Komen Fights for Trademark on American Public Media’s Marketplace Web site.

“I am reminded of Rodney King’s famous sound bite ‘People, please, can’t we just get along?’. If we put this issue in branding parlance, Susan G. Komen Race for the Cure is the uber-brand of the pink ribbon and ‘race for the cure’. The other organizations can be considered as partners and should leverage the power of the creator to help establish their cause by crediting their inspiration. So, what am I saying? Susan G. Komen should be more charitable and the other organizations should be more respectful. ”

Read more

ere is the second installment in our monthly series featuring a behind-the-scenes look at the incredible people who work here. We ask four simple questions: What does branding mean to you, what does thoughtful mean to you, what’s your favorite brand and why do you work here?

Our second interview is with our Lego-loving director of experience design, Ryan Evans, who has walked a million miles in a user’s shoes.

Read more

Yes, that’s right, the mighty Businessweek recently called on us to contribute some tips on branding. The tips are being featured in a regular section targeted to small businesses. Three of our tips have been published in the last two months. Tell us what you think. We’d love to hear your two cents or even more.

Tip One: Your Brand is a Verb, Not a Noun

Read more

A week and a half ago, we at Corey hosted AIGA’s AFTA event at Barlow’s in South Boston for an evening of libations and a thoughtfully good time. AFTA is an agenda-free, social gathering of creative people in Boston area. Each month, a volunteer firm selects a location to host the event after work.

Read more