Posts from Andrea Naddaff


June 30, 2015

Corey’s Thoughtful Summer Activities List

With the summer comes time that needs to be filled: family, friends, or even just your own sense of adventure will all be urging you to get outside and do things. While we love lounging on the beach or walking in the woods as much as anyone, we also like to take some of the summer’s newfound free time for some thoughtfulness, and we’ve compiled this list with that in mind.

Corey’s Thoughtful Summer Activities List (June/July 2015)

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May 29, 2015

NEWS RELEASE: NATIONAL BRANDING AGENCY PROMOTES AWARD-WINNING TOP TIER TALENT

Elizabeth Carter elevated to Associate Creative Director and Deb Levison assumes the role of Senior Designer

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April 23, 2015

Harvard University Employees Credit Union – Brand Advertising Campaign

HUECU serves all members of the Harvard community. In need of a brand campaign that would shine on the subway and on buses, Corey designed a series of witty, sophisticated and playful ads that speak to the many benefits of being an HUECU member.

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March 23, 2015

NEWS RELEASE: COREY SELECTED BY MOUNT HOLYOKE ART MUSEUM TO CREATE BRANDING, IDENTITY AND WEB PRESENCE

WATERTOWN, MA (March 10, 2015) – Corey McPherson Nash (www.corey.com) the nationally prominent branding and design firm, today announced it has been engaged by the venerable Mount Holyoke College Art Museum. Corey will be working with the museum to help refresh and enhance its branding, institutional identity and web presence. “As stewards of visual culture, art museums are by definition all about images. The process of redefining our Museum’s unique visual identity and online presence is therefore a major undertaking, but it’s one that we look forward to exploring under the creative leadership of the Corey team,” remarks Florence Finch Abbott Director John Stomberg.

One of the first collegiate museums to be founded in the U.S., Mount Holyoke College Art Museum joins Corey’s growing roster of museum clientele. Many of New England’s most prestigious museums have turned to Corey’s branding expertise over the years, including Boston’s iconic Museum of Science, the internationally renowned deCordova Museum and Sculpture Park, the Concord Museum (home of Paul Revere’s legendary lantern), and the Harvard Art Museums; as well as the Boston Museum, a major project once planned for the Rose Fitzgerald Kennedy Greenway.

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February 14, 2015

Four Reasons We Love Working at Corey – For the Love of Good Times

In the spirit of the four day countdown to Valentine’s Day, we share a reason a day on why we love working at Corey

#1:For the Love of Good Times

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February 13, 2015

Four Reasons We Love Working at Corey – For the Love of Good Office Food

 

In the spirit of the four day countdown to Valentine’s Day, we share a reason a day on why we love working at Corey

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February 12, 2015

Four Reasons We Love Working at Corey – For the Love of Being Creative

In the spirit of the four day countdown to Valentine’s Day, we share a reason a day on why we love working at Corey

#3: For the Love of Being Creative

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February 11, 2015

Four Reasons We Love Working at Corey – For the Love of Good Company

In the spirit of the four day countdown to Valentine’s Day, we share a reason a day on why we love working at Corey

#4: For the Love of Good Company

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January 30, 2015

Branding the Cause

Activists create slogans to rally like-minded individuals, to generate awareness, and express their support for an issue or cause.  Slogans are, in fact, the key message for the issues they represent. They are propagated by the news media and individuals via social media, often expanding their reach on a global scale at the speed of the Internet.

The most effective slogans serve the same function as taglines, conveying attitude, personality, and information of the cause with an emotional undercurrent. As in business, they can be associated visually with specific graphics elements, like colors and images, forming a readily discernible logo; as in the case of “Boston Strong.”

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Of Note: 2015 Color of the Year

The 2015 pantone color of the year is “Marsala.” Selected by the Pantone Institute®, this year’s color is described as “earthy yet stylish” and suitable for a wide range of applications from fashion and beauty to industrial design.

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