“We knew the process was going to be iterative and we needed a firm who would exhibit amazing design savvy and creativity but also respect our firm’s cultural restraints…the Corey team found that balance. They were partners in the exercise from the beginning.”
After working with our client Mount Holyoke College Art Museum to refresh their identity and website, Corey has been reflecting on the importance of art museums on college campuses. Not just a culture-filled escape from the hustle and bustle of a busy campus, college art museums are integral in bringing lectures to life and providing cultural context for a variety of lesson plans.
It’s no secret that we love art here at Corey. This summer, several different members of our team have had chances to explore some of Boston’s best art, at the Institute of Contemporary Art and Museum of Fine Art, and were so impressed we decided to share their favorite exhibits.
With the summer comes time that needs to be filled: family, friends, or even just your own sense of adventure will all be urging you to get outside and do things. While we love lounging on the beach or walking in the woods as much as anyone, we also like to take some of the summer’s newfound free time for some thoughtfulness, and we’ve compiled this list with that in mind.
Corey’s Thoughtful Summer Activities List (June/July 2015)
HUECU serves all members of the Harvard community. In need of a brand campaign that would shine on the subway and on buses, Corey designed a series of witty, sophisticated and playful ads that speak to the many benefits of being an HUECU member.
WATERTOWN, MA (March 10, 2015) – Corey McPherson Nash (www.corey.com) the nationally prominent branding and design firm, today announced it has been engaged by the venerable Mount Holyoke College Art Museum. Corey will be working with the museum to help refresh and enhance its branding, institutional identity and web presence. “As stewards of visual culture, art museums are by definition all about images. The process of redefining our Museum’s unique visual identity and online presence is therefore a major undertaking, but it’s one that we look forward to exploring under the creative leadership of the Corey team,” remarks Florence Finch Abbott Director John Stomberg.
One of the first collegiate museums to be founded in the U.S., Mount Holyoke College Art Museum joins Corey’s growing roster of museum clientele. Many of New England’s most prestigious museums have turned to Corey’s branding expertise over the years, including Boston’s iconic Museum of Science, the internationally renowned deCordova Museum and Sculpture Park, the Concord Museum (home of Paul Revere’s legendary lantern), and the Harvard Art Museums; as well as the Boston Museum, a major project once planned for the Rose Fitzgerald Kennedy Greenway.