Posts from Andrea Naddaff
This blog post features Women’s Websites. The following are each imminently bookmark-able and remarkable. From Leadership and Politics to Health and Art, these are online destinations; practically bursting with information and inspiration.
Wouldn’t it be great if we could take time out from our busy schedules and give back to our community in a thoughtful way? Corey staffers stepped up to the challenge in a big way. After a team vote, we overwhelmingly chose to place our efforts into helping our Watertown neighbors, The Perkins School for the Blind. Steeped in rich history, Perkins was founded over 180 years ago as the first school for the blind in the United States. Perkins is located on a 38-acre campus on the Charles River in Watertown with partner programs in 65 countries. The school is committed to providing education and services that build productive, meaningful lives for children and adults around the world who are blind or deafblind, including those with additional disabilities. Corey embraces the Perkins legacy of education and discovery and is enthusiastic about lending our support. We’re dedicating our time this Spring to a number of different events including some outdoor rooftop garden weeding, as well as fun activities with students including Perkins Track and Field Events and Alumni Weekend events. To show their appreciation, Perkins will set up a group tour where Corey can participate in some experiential activities around the campus.
We knew that volunteering would be good for our community, but the personal rewards have been GREAT.
WGBH Radio Boston interviews COREY on the art and science of designing logos in a soundbite world.
COREY was thrilled to host over 120 designers at our office as part of the HOW Design Live Conference. We spent this morning greeting designers from all over the globe, welcomed them with PMS-colored fruit, chilled water, cool music and a photo contest for the best shot of our space. Our rules, take a shot of our space, send it to our hashtag #COREYhowtour and enter to win one of our orange t-shirts and a famous COREY shadowbox. We’ll select the winning photo next week.
In preparation for the event, we created a visual theme anchored in arrows of aspiration and community and produced a snappy video showing highlights of COREY’s recent branding, digital and campaign work.
“Corey was a superb listener, which is crucial in understanding the culture of an organization and its stakeholders in order to create a successful product. The creative brief Corey prepared reflected that careful listening and in fact was almost like a branding effort for Hastings and its new consumer effort, Help with Hard Questions.”
“In large-scale organizations, there are often so many different points of view but COREY helped us come to consensus in a way that made everyone feel heard and respected.” Maura Smith, Director of Development and External Affairs, Lowell Community Health Center
1. You knew COREY from the independent school world and you ventured into the critical world of community health. Why did decide to hire COREY for LCHC’s very important brand debut?
From the hearts, hands and eyes of those who make up COREY, take a look at some of our thoughtful remembrances of Valentine’s Day.
“For my first Valentine’s Day with my now-husband — a model train collector — I randomly purchased a book about the history of passenger locomotives. The bookstore didn’t have a vast selection of train books; I think I had a choice of three. Having known him for all of 6 weeks, I was not aware of his extensive book collection, nor of his specific interests. I was simply picking out a “train book.”
“We wanted to be clear about being innovative, about identifying ourselves as a Saas in an old space (telecom expense management), and play up ideas about ease, immediacy, and the freemium experience. Corey helped us identify how to navigate the whole Xigo experience-from offline to online. You gave us our story.” Tim Eckles, Vice President of Marketing, Xigo
Xigo, previously know as Invoice Insight, selected the team of experts at Corey to create a comprehensive rebranding strategy and tactical program to bring the Xigo brand to life. Corey’s team was tasked with helping Xigo broaden its customer base and differentiate itself in the TEM marketplace.