Posts from Andrea Naddaff
In the spirit of the four day countdown to Valentine’s Day, we share a reason a day on why we love working at Corey
#3: For the Love of Being Creative
Activists create slogans to rally like-minded individuals, to generate awareness, and express their support for an issue or cause. Slogans are, in fact, the key message for the issues they represent. They are propagated by the news media and individuals via social media, often expanding their reach on a global scale at the speed of the Internet.
The most effective slogans serve the same function as taglines, conveying attitude, personality, and information of the cause with an emotional undercurrent. As in business, they can be associated visually with specific graphics elements, like colors and images, forming a readily discernible logo; as in the case of “Boston Strong.”
In 2014, savvy brands throughout business, education, healthcare, nonprofit and retail sectors began buying into brand engagement in a major way. Retooling their web sites, adding social, mobile and content strategies to their arsenals, the new goal became creating dialogs with customers/prospects, positioning expertise, generating confidence and trust, engendering loyalty, and sometimes simply capturing the consumer’s attention for five more seconds. Gallup’s recent study of Customer Engagement trends and results revealed organizations that successfully engage their customers realize 63% lower customer attrition, 55% higher wallet share, and roughly 50% higher productivity.
During the past year, we lost several designers and creative innovators whose work has consistently inspired, amazed and informed us. The following is a tribute to these colleagues, friends, mentors and icons, and to their legacy.
Corey’s next newsletter is a special end-of-year issue, combining November and December.
In it, we take a look back at the year in branding, strategy, messaging, design, UX and digital. And, as always, you can expect more great case studies. This issue features work for companies in multiple industries and sectors. The work ranges from digital to print, and messaging to UX.
It’s our last newsletter of 2014, so don’t miss it.
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Pictures take a direct route to our long term memory. Not only do we process them rapidly, but they stay with us.
Today, over 27 million pieces of content are generated and shared daily. Content is not only ubiquitous, it comes in many different forms: text, visual, data, audio, interactive, video, user generated, podcast, etc.