Activists create slogans to rally like-minded individuals, to generate awareness, and express their support for an issue or cause. Slogans are, in fact, the key message for the issues they represent. They are propagated by the news media and individuals via social media, often expanding their reach on a global scale at the speed of the Internet.
The most effective slogans serve the same function as taglines, conveying attitude, personality, and information of the cause with an emotional undercurrent. As in business, they can be associated visually with specific graphics elements, like colors and images, forming a readily discernible logo; as in the case of “Boston Strong.”