From the hearts, hands and eyes of those who make up COREY, take a look at some of our thoughtful remembrances of Valentine’s Day.

“For my first Valentine’s Day with my now-husband — a model train collector — I randomly purchased a book about the history of passenger locomotives. The bookstore didn’t have a vast selection of train books; I think I had a choice of three. Having known him for all of 6 weeks, I was not aware of his extensive book collection, nor of his specific interests. I was simply picking out a “train book.”

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“We wanted to be clear about being innovative, about identifying ourselves as a Saas in an old space (telecom expense management), and play up ideas about ease, immediacy, and the freemium experience. Corey helped us identify how to navigate the whole Xigo experience-from offline to online. You gave us our story.” Tim Eckles, Vice President of Marketing, Xigo

Xigo, previously know as Invoice Insight, selected the team of experts at Corey to create a comprehensive rebranding strategy and tactical program to bring the Xigo brand to life. Corey’s team was tasked with helping Xigo broaden its customer base and differentiate itself in the TEM marketplace.

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We’re pleased to introduce the newest members of the Corey team—Mary Shea, Project Manager, and John Bogan, Designer. Read our Q&A’s with them and learn more about the voices behind the Corey brand. For more on Mary and John, read the press release then, check out our video showing more of our team of talent and the amazing work they produce.

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The month of February always promises to bring the same thing – a downpour of jewelry and flower ads.  Kay Jewelers, Jareds, and other brands roll out the same predictable commercials about three times a year: Christmas, Valentine’s Day and Mother’s Day. The ads are so familiarly boring that you probably don’t even notice them anymore, except perhaps when you find yourself humming their catchy-yet-meaningless jingles.

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Corey has enjoyed the great privilege to work with Keurig over the past two years on a number of branding initiatives for their At Home and their Away From Home divisions. Our work has run the gamut from brand strategy and corporate identity to packaging, direct mail and ads. We sat down with John Whoriskey, Vice President, General Manager of Keurig Coffee’s At Home division, to hear his thoughts on how Corey helped perk up the Keurig brand.

1. What most impressed you about Corey’s pitch to Keurig?

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“After the launch of the site, we found that initial traffic spiked to 5x the level we had before the launch. As for the video, it has been extremely popular, which is very gratifying. The views were over 50,000 in the first week, and for a while it was the top video on the site that is hosting it…At a fundamental level, Corey really challenged us to think about core messages that highlight what differentiates us from competitive offerings.” Lawrence Schwartz, Director of Marketing, E Ink.

Corey recently developed a new suite of digital communications (Web site, video, knowledge center) for market leader, E Ink, whose technology powers major e-readers. We sat down with Lawrence Schwartz, E Ink’s Director of Marketing, to get his read on working with Corey and of course to find out his preferred method of reading.

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Corey partner, Andrea Naddaff, recently wrote an article on customer perception in “Independent Agent” magazine, a publication whose readers include a national alliance of 300,000 business owners and their employees who offer insurance and financial services products.

A few months ago, it was revealed that a majority of consumers view Hyundai automobiles as unreliable. When it came to long-term dependability, they decided, Hyundai is nowhere near the top of the list, when in reality, it scored quite well in the 2010 J.D. Power and Associates Vehicle Dependability Study (VDS).  

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Here’s a compilation of what we think were the most provocative and insightful comments our panelists made at Corey’s 11.3 event on Making The Most with Mobile.

Alex Laats, General Partner, Commonwealth Capital Ventures

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This month’s video features more of the team at Corey. A prospect had a new charge in their RFP-create a video so we can meet the team-remotely.  We love this kind of thinking. And, as you will see, we had a lot of fun making the video.

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Each year, we host an event for our clients to meet each other and exchange their point of view on a relevant and sizzling business topic. I really like this event – there are no canned speeches, no requisite slide decks but rather an engaged, active, provocative and spirited dialogue shared between energetic minds. Our only real criteria for this gathering, besides offering a peer networking venue for our clients, is that the topic and the venue must relate, in some way, to what we do at Corey.

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