We chatted with Jeff Forsyth of ABILITY Network about his experience working with Corey. Corey has worked with ABILITY Network on multiple projects, most recently to develop the branding and UX for ABILITY|ILLUMINATE, a new business-to-business SaaS application (web app) designed to facilitate the transition of patients from hospitals to post-acute care. Thousands of hospitals, home health care agencies, hospices, skilled nursing facilities, and other healthcare providers throughout the U.S. depend upon ABILITY services to simplify the complexities of administrative and clinical processes. Read on for Jeff’s comments.
Pictures take a direct route to our long term memory. Not only do we process them rapidly, but they stay with us. Today, over 27 million pieces of content are generated and shared daily. Content is not only ubiquitous, it comes in many different forms: text, visual, data, audio, interactive, video, user generated, podcast, etc.
Pictures take a direct route to our long term memory. Not only do we process them rapidly, but they stay with us.
Today, over 27 million pieces of content are generated and shared daily. Content is not only ubiquitous, it comes in many different forms: text, visual, data, audio, interactive, video, user generated, podcast, etc.
September is Visual Content Month
Each month the Corey team focuses its attention on a relevant topic central to branding. This month we address how content and content clutter play a role in strengthening or weakening brand engagement.
Michael McPherson presented a webinar about branding to the intellectually curious and energetic students of EXPLO’s program at Yale University this summer. Drawing on relevant branding case studies from our own portfolio of work with Goodwill Industries and EXPLO itself, the presentation is a thoughtful snapshot in our philosophy, process and approach to branding. Download the presentation here: Branding Best Practices 101: Corey McPherson Nash
The collaboration between Corey McPherson Nash and the Brandeis International Business School resulted in the slogan, “World Ready,” and a fully integrated brand communications package including messaging, identity, responsive website, collateral system, and a comprehensive book of brand standards and guidelines to help manage their brand efficiently and effectively.
Designed by national branding firm Corey McPherson Nash, SUSTAIN showcases the power of thoughtful design and strategic content
WATERTOWN, MA (July 8, 2014) - Corey McPherson Nash (www.corey.com) the nationally prominent branding and design firm, today announced the availability of SUSTAIN: Cutting-edge business solutionsmagazine, created by Corey for International Finance Corporation (IFC), a member of World Bank Group. SUSTAIN was developed to help companies strengthen their performance, meet the challenges of building a sustainable enterprise, and provide a platform for businesses to learn from each other.