Michael McPherson presented a webinar about branding to the intellectually curious and energetic students of EXPLO’s program at Yale University this summer. Drawing on relevant branding case studies from our own portfolio of work with Goodwill Industries and EXPLO itself, the presentation is a thoughtful snapshot in our philosophy, process and approach to branding. Download the presentation here: Branding Best Practices 101: Corey McPherson Nash
Posts from Andrea Naddaff
The collaboration between Corey McPherson Nash and the Brandeis International Business School resulted in the slogan, “World Ready,” and a fully integrated brand communications package including messaging, identity, responsive website, collateral system, and a comprehensive book of brand standards and guidelines to help manage their brand efficiently and effectively.
Designed by national branding firm Corey McPherson Nash, SUSTAIN showcases the power of thoughtful design and strategic content
WATERTOWN, MA (July 8, 2014) - Corey McPherson Nash (www.corey.com) the nationally prominent branding and design firm, today announced the availability of SUSTAIN: Cutting-edge business solutionsmagazine, created by Corey for International Finance Corporation (IFC), a member of World Bank Group. SUSTAIN was developed to help companies strengthen their performance, meet the challenges of building a sustainable enterprise, and provide a platform for businesses to learn from each other.
This blog post features Women’s Websites. The following are each imminently bookmark-able and remarkable. From Leadership and Politics to Health and Art, these are online destinations; practically bursting with information and inspiration.
Wouldn’t it be great if we could take time out from our busy schedules and give back to our community in a thoughtful way? Corey staffers stepped up to the challenge in a big way. After a team vote, we overwhelmingly chose to place our efforts into helping our Watertown neighbors, The Perkins School for the Blind. Steeped in rich history, Perkins was founded over 180 years ago as the first school for the blind in the United States. Perkins is located on a 38-acre campus on the Charles River in Watertown with partner programs in 65 countries. The school is committed to providing education and services that build productive, meaningful lives for children and adults around the world who are blind or deafblind, including those with additional disabilities. Corey embraces the Perkins legacy of education and discovery and is enthusiastic about lending our support. We’re dedicating our time this Spring to a number of different events including some outdoor rooftop garden weeding, as well as fun activities with students including Perkins Track and Field Events and Alumni Weekend events. To show their appreciation, Perkins will set up a group tour where Corey can participate in some experiential activities around the campus.
We knew that volunteering would be good for our community, but the personal rewards have been GREAT.
WGBH Radio Boston interviews COREY on the art and science of designing logos in a soundbite world.
COREY was thrilled to host over 120 designers at our office as part of the HOW Design Live Conference. We spent this morning greeting designers from all over the globe, welcomed them with PMS-colored fruit, chilled water, cool music and a photo contest for the best shot of our space. Our rules, take a shot of our space, send it to our hashtag #COREYhowtour and enter to win one of our orange t-shirts and a famous COREY shadowbox. We’ll select the winning photo next week.
In preparation for the event, we created a visual theme anchored in arrows of aspiration and community and produced a snappy video showing highlights of COREY’s recent branding, digital and campaign work.