Here is the third installment in our monthly series featuring a behind-the-scenes look at the incredible people who work here. We ask four simple questions: What does branding mean to you, what does thoughtful mean to you, what’s your favorite brand and why do you work here?

Our third interview is with our yoga-loving, super talented, intern, (actually, since the recording of this video Ari has become an full Designer for us – that’s how much we liked his work!), Ari Weinkle.

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I have two boys, one seven and one two. LEGO is all over our house: literally, pieces of World Racers and Power Miners on my dining room table, the bus and people who ride the bus on my floor, the word “LEGO” is one of the 30 words my two year old states repeatedly. We love LEGO in my house.

We love it because it is brilliant – methodical in approach, clear in direction, surprising in its outcome. It is creative and encourages open play. Kids of all ages can tear apart their models and mash them up with other sets.

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Giving kids the opportunity to receive the best education possible is always a top priority, so we were thrilled to work with the Association of Independent Schools in New England (AISNE), an organization that provides educational leadership and relevant, responsive services to select New England Independent Schools. Their goal is to promote equity, excellence and collaboration within these schools and to help promote the message that AISNE schools, and all schools, have the potential to make our world better through their work to inspire, guide and educate children. Steve Clem, the Executive Director of AISNE, gave us some insight into AISNE and what he liked most about working with us as we developed crisp messaging and revamped their online experience. Enjoy and make sure to check out their Web site at www.aisne.org.



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