August 26, 2010
August 25, 2010
Can You Hear Me Now?
Posted by Andrea Naddaff at 1:09 pm | Comments (0)
Corey partner, Andrea Naddaff, recently wrote an article on branding in “Independent Agent” magazine, a publication whose readers include a national alliance of 300,000 business owners and their employees who offer insurance and financial services products.
Did you know that your brand speaks volumes before you do? Have you stopped to think about what your brand is telling prospects and clients before you even say a word? Does your brand convey the attributes that you sell—trust, caring and responsibility? In today’s world, where people are constantly bombarded with noise, it’s worth stepping back to think about how (and if)… every element of your brand is consistent and clear.
August 20, 2010
Q & A with social entrepreneur, Alex Bernadotte, founder of Beyond 12 (formerly CollegeSUCCESS)
Posted by Andrea Naddaff at 1:10 pm | Comments (0)
We always love doing work for nonprofits and we recently finished developing a nonprofit brand from the ground up. What was formerly CollegeSUCCESS will be Beyond12 in a few weeks once their new Web site and brand goes live. We sat down with founder and CEO Alex Bernadotte to ask her some questions about her company’s brand, her background, and Beyond12. Beyond12 is true social entrepreneurship–it is a national nonprofit organization looking to increase the number of first generation, underrepresented and low-income students who graduate from colleges and universities. If you have any other questions for Alex, please comment here.
Why did you decide to hire Corey as your branding firm?
August 9, 2010
Protecting the Trademark of a High Profile Non-profit
Posted by Andrea Naddaff at 1:12 pm | Comments (0)
Andrea Naddaff, Partner at Corey, responds to Susan G. Komen Fights for Trademark on American Public Media’s Marketplace Web site.
“I am reminded of Rodney King’s famous sound bite ‘People, please, can’t we just get along?’. If we put this issue in branding parlance, Susan G. Komen Race for the Cure is the uber-brand of the pink ribbon and ‘race for the cure’. The other organizations can be considered as partners and should leverage the power of the creator to help establish their cause by crediting their inspiration. So, what am I saying? Susan G. Komen should be more charitable and the other organizations should be more respectful. ”
August 5, 2010
What We're Reading This Week
Posted by Ryan Evans at 1:13 pm | Comments (0)
A Bike-Powered Mobile Coffee Shop Brews the Most Sustainable Cup in New York – via MSN’s GOOD Blog
E-Books Fly Beyond Mere Text – via New York Times
August 3, 2010
July/August: Conversations with Corey
Posted by Andrea Naddaff at 1:14 pm | Comments (0)
ere is the second installment in our monthly series featuring a behind-the-scenes look at the incredible people who work here. We ask four simple questions: What does branding mean to you, what does thoughtful mean to you, what’s your favorite brand and why do you work here?
Our second interview is with our Lego-loving director of experience design, Ryan Evans, who has walked a million miles in a user’s shoes.
