Andrea Naddaff is writing a series of tips targeted for small business owners for Business Week. The first tip titled, “Your Brand Is a Verb, Not a Noun” was published last week.

I was asked to write about my favorite brand that is most definitely a verb. And I selected Swatch – throw out your outdated memories of Swatch from the 80′s – the cheap plastic watch is alive – and doing well.

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We are excited to introduce Julie Elanjian to our team! Julie is our newest Project Manager and works directly with our clients and the Corey team to ensure all aspects of our projects remain on schedule and budget. Julie joins us from iRobot where she was the Marketing Communications Manager. We have gotten to know Julie over the past few weeks, but we recently conducted a Q&A with her so everyone else can learn more about her. Feel free to let us know if you have any additional questions and enjoy.

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“Our new logo connotes the circle of life and interlocking rings of community, education and products that our clients come to know and love – what a perfect visual,” said Jo McChesney, Co-Founder and CEO of Isis. “We are thrilled with the resulting brand identity that Corey McPherson Nash created for us – not only the logo but all of the physical elements – they clearly communicate our brand personality and promise to our core audiences, and will grow with us as we continue to evolve over many years to come.”

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