Our thoughtful meter is our own custom designed way to evaluate how thoughtful the world is. On any given day, the component searches for the word "thoughtful" by analyzing social media and weighs the use of the word to determine the day's overall value.

How cool is that?

Corey McPherson Nash

Industries

Offerings

April 19, 2010

Embracing Branding with Non-profits

Event / Non-Profit / Branding

Posted by Andrea Naddaff at 11:34 am | Comments (2)

I had the great privilege of participating as a panelist in National Provider’s Council Annual meeting two weeks ago. The keynote address was on The Power of Branding.

April 13, 2010

He Said/She Said – Sarah Palin “The Brand”

60 Second Brand Audit

Posted by Chris Klaehn at 8:46 am | Comments (4)

Image by asecondhandconjecture

April 6, 2010

Q&A with Emily Bottis, Director of New Media and Technology

Q&A / Digital

Posted by Andrea Naddaff at 2:52 pm | Comments (0)

We are excited to introduce Emily Bottis, formerly with the Boston Science Museum. Emily comes to us with an in-depth understanding of technology. Learn more about Emily in this recent Q&A with her. Feel free to let us know if you have any additional questions!

April 2, 2010

Montessori 2010 – Brand Communications and Successful Marketing

Event, Viewpoint / Education, Non-Profit / Branding

Posted by Andrea Naddaff at 7:21 am | Comments (0)

What is your school’s identity? What are its unique features and benefits? Most importantly, how would the various constituents in your community answer the above questions? With rising tuitions and increased competition, schools need to present a concise, compelling, and consistent message. Examine both traditional and new marketing tools, including social media, that will help you hone and project an accurate, positive image.

April 1, 2010

Independent School Campaign Communications

Event, Viewpoint / Education / Branding

Posted by Andrea Naddaff at 7:25 am | Comments (0)

A discussion by Andrea Naddaff, Partner and VP of Business Development, on campaign communications and case statements presented to the Regional Independent School Communicators (RISC).