March 19, 2010
Beyond Branding
UCDA Design Summit 2010 Keynote
Keynote presentation by Chris Klaehn in Nashville at the 2010 UCDA Design Summit
March 19, 2010
Beyond Branding
March 16, 2010
Social Media brings down the Maytag brand
Posted by Andrea Naddaff at 9:08 am | Comments (0)
We’ve mentioned here before that women comprise 51 percent of the population and control at least 85 percent of consumer purchasing power. Couple that with statistics from BlogHer that 42 million women in the United States (roughly 53 percent of the 79 million adult women in the United States who use the Internet) participate in social media at least weekly. These online women are spending less time with traditional media like television, newspapers and magazines.
March 9, 2010
The Intersection of Branding and Social Media
Posted by Chris Klaehn at 3:11 pm | Comments (0)
Chris Klaehn, Partner and Director of Brand Strategy at Corey McPherson Nash (Corey) joined Dave Fish, CEO, IMN, to discuss the role social media plays in branding in this podcast. Klaehn references several thoughtful relevant examples of brands engaging in social media and also offers up tips on developing a social media strategy for your brand. Do you agree or is Chris full of soup?
