To celebrate the season of sharing, this year we’ve made a contribution to The Food Project in honor of all of our clients past and present. To see what this thoughtful organziation does for communities and youth, visit www.thefoodproject.org

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A recent study from Penn State University indicates 20 percent of all tweets refer to or mentions specific brands or product names.  This presents a new challenge for the keeper of the brand. The growth of social media tools means that brand messages are no longer delivered via a top-down, one-way channel. Instead, constituents are playing a much more active role in shaping a brand’s identity.

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