Teaching Brand
We recently completed work on a branding and visual identity system for the University of Massachusetts Boston, nationally recognized as a model of excellence for urban universities.
UMass Boston prides itself on being a major academic enterprise, and a “research university with a teaching soul”. Our charge was to communicate the proud confidence UMass Boston has as a powerful public resource for the State and for the local communities. We created a brand architecture and brand standards so the institution is now able to present a unified verbal and visual message.
On December 4th, I led an information and training session for members of the UMass Boston community involved in marketing-related communications. Both a video of the information session and our downloadable brand manual are available on the UMass Web site.
