What do the Obama campaign and Motrin have in common? They both utilize social media. The difference, however, is the Obama campaign has leveraged the power of social media for mobilizing its audience, and Motrin misfired by upsetting its audience. Both offer important lessons for us as we navigate the “Wild West” stage of social media.

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I was asked to speak recently as an almuni representative at a Milton Academy career networking event for young alumni. As I gathered my thoughts, I quickly realized that my advice applies not only to those who are new in the work force but to mid-career professionals and seasoned executives. We all need to stay fresh, sharp and remember the basics.

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Over one hundred clients, friends and staff, past and present, gathered in November at The Decordova Museum & Sculpture Park to help us celebrate twenty-five years as the branding studio of choice for a wide range of leading business, educational, and cultural institutions.

Part of the celebration was this wall-sized looping video highlighting dozens of client projects from across CMN’s history. Enjoy!

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