September 30, 2014

Content Matters

Pictures take a direct route to our long term memory. Not only do we process them rapidly, but they stay with us.

Today, over 27 million pieces of content are generated and shared daily. Content is not only ubiquitous, it comes in many different forms:  text, visual, data, audio, interactive, video, user generated, podcast, etc.

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Corey’s List of Thoughtful Reads on Visual Content

September 2014

Download and save this list as a PDF file: 9-14 Thoughtful Reads_Visual Content. If you would also like to download our related “List of Thoughtful Reads about Data Visualization,” you may also click here.

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Corey Comes to IABC in October

Andrea Naddaff to Address International Association of Business Communicators’ 2014, Heritage Conference

“If Content is King, Visual Content is Queen: Using Visual Content Strategy to Improve Customer Engagement”

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Q&A with Paige Brewster, Director of Admission and Financial Aid, Boston University Academy


September 10, 2014

Is Content Still King?

September is Visual Content Month

Each month the Corey team focuses its attention on a relevant topic central to branding. This month we address how content and content clutter play a role in strengthening or weakening brand engagement.

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August 21, 2014

The Corey Class in Branding 101

Michael McPherson  presented a webinar about branding to the intellectually curious and energetic students of EXPLO’s program at Yale University this summer. Drawing on relevant branding case studies from our own portfolio of work with Goodwill Industries and EXPLO itself, the presentation is a thoughtful snapshot in our philosophy, process and approach to branding.  Download the presentation here: Branding Best Practices 101: Corey McPherson Nash

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Q&A with Moira Kelly, Executive Director & President, EXPLO


Case Study: Brandeis International Business School

The collaboration between Corey McPherson Nash and the Brandeis International Business School resulted in the slogan, “World Ready,” and a fully integrated brand communications package including messaging, identity, responsive website, collateral system, and a comprehensive book of brand standards and guidelines to help manage their brand efficiently and effectively.


August 5, 2014

Design4Drupal 2014: Where the Rubber Meets the Road

Michael McPherson, Partner & Creative Director, and Ryan Evans, Director of Experience Design, recently attended the Design4Drupal Boston 2014 conference at MIT’s Stata Center. The event is a place for front-end designers and back-end developers to discuss issues, techniques and innovations related to the ways they collaborate on web sites. Through the weekend three key themes emerged: Collaboration, Community, and the Responsive Web.

A successful website is made up of many parts and integrating a successful UX design with backend functionality can often be frustrating. One of the keys here is to collaborate, or as one speaker put it: avoid hand-offs. The more we can trust and listen to team members while dissolving the ambiguity inherent in a project with multiple players, the more successful our web launches will be.

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July 9, 2014

NEWS RELEASE: Corey designs IFC’s SUSTAIN; a business magazine about sustainability

Designed by national branding firm Corey McPherson Nash, SUSTAIN showcases the power of thoughtful design and strategic content

WATERTOWN, MA (July 8, 2014)Corey McPherson Nash (www.corey.com) the nationally prominent branding and design firm, today announced the availability of SUSTAIN: Cutting-edge business solutionsmagazine, created by Corey for International Finance Corporation (IFC), a member of World Bank Group. SUSTAIN was developed to help companies strengthen their performance, meet the challenges of building a sustainable enterprise, and provide a platform for businesses to learn from each other.

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