April 23, 2015

Harvard University Employees Credit Union – Brand Advertising Campaign

HUECU serves all members of the Harvard community. In need of a brand campaign that would shine on the subway and on buses, Corey designed a series of witty, sophisticated and playful ads that speak to the many benefits of being an HUECU member.

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March 23, 2015

NEWS RELEASE: COREY SELECTED BY MOUNT HOLYOKE ART MUSEUM TO CREATE BRANDING, IDENTITY AND WEB PRESENCE

WATERTOWN, MA (March 10, 2015) - Corey McPherson Nash (www.corey.com) the nationally prominent branding and design firm, today announced it has been engaged by the venerable Mount Holyoke College Art Museum. Corey will be working with the museum to help refresh and enhance its branding, institutional identity and web presence. “As stewards of visual culture, art museums are by definition all about images. The process of redefining our Museum’s unique visual identity and online presence is therefore a major undertaking, but it’s one that we look forward to exploring under the creative leadership of the Corey team,” remarks Florence Finch Abbott Director John Stomberg.

One of the first collegiate museums to be founded in the U.S., Mount Holyoke College Art Museum joins Corey’s growing roster of museum clientele. Many of New England’s most prestigious museums have turned to Corey’s branding expertise over the years, including Boston’s iconic Museum of Science, the internationally renowned deCordova Museum and Sculpture Park, the Concord Museum (home of Paul Revere’s legendary lantern), and the Harvard Art Museums; as well as the Boston Museum, a major project once planned for the Rose Fitzgerald Kennedy Greenway.

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February 14, 2015

Four Reasons We Love Working at Corey – For the Love of Good Times

In the spirit of the four day countdown to Valentine’s Day, we share a reason a day on why we love working at Corey

#1:For the Love of Good Times

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February 13, 2015

Four Reasons We Love Working at Corey – For the Love of Good Office Food

 

In the spirit of the four day countdown to Valentine’s Day, we share a reason a day on why we love working at Corey

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February 12, 2015

Four Reasons We Love Working at Corey – For the Love of Being Creative

In the spirit of the four day countdown to Valentine’s Day, we share a reason a day on why we love working at Corey

#3: For the Love of Being Creative

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February 11, 2015

Four Reasons We Love Working at Corey – For the Love of Good Company

In the spirit of the four day countdown to Valentine’s Day, we share a reason a day on why we love working at Corey

#4: For the Love of Good Company

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January 30, 2015

Branding the Cause

Activists create slogans to rally like-minded individuals, to generate awareness, and express their support for an issue or cause.  Slogans are, in fact, the key message for the issues they represent. They are propagated by the news media and individuals via social media, often expanding their reach on a global scale at the speed of the Internet.

The most effective slogans serve the same function as taglines, conveying attitude, personality, and information of the cause with an emotional undercurrent. As in business, they can be associated visually with specific graphics elements, like colors and images, forming a readily discernible logo; as in the case of “Boston Strong.”

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Of Note: 2015 Color of the Year

The 2015 pantone color of the year is “Marsala.” Selected by the Pantone Institute®, this year’s color is described as “earthy yet stylish” and suitable for a wide range of applications from fashion and beauty to industrial design.

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December 11, 2014

2014: Brand Engagement is The New Black

In 2014, savvy brands throughout business, education, healthcare, nonprofit and retail sectors began buying into brand engagement in a major way. Retooling their web sites, adding social, mobile and content strategies to their arsenals, the new goal became creating dialogs with customers/prospects, positioning expertise, generating confidence and trust, engendering loyalty, and sometimes simply capturing the consumer’s attention for five more seconds. Gallup’s recent study of Customer Engagement trends and results revealed organizations that successfully engage their customers realize 63% lower customer attrition, 55% higher wallet share, and roughly 50% higher productivity.


In Tribute

During the past year, we lost several designers and creative innovators whose work has consistently inspired, amazed and informed us. The following is a tribute to these colleagues, friends, mentors and icons, and to their legacy.

Rene Burri

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