Michael McPherson presented a webinar about branding to the intellectually curious and energetic students of EXPLO’s program at Yale University this summer. Drawing on relevant branding case studies from our own portfolio of work with Goodwill Industries and EXPLO itself, the presentation is a thoughtful snapshot in our philosophy, process and approach to branding. Download the presentation here: Branding Best Practices 101: Corey McPherson Nash
The collaboration between Corey McPherson Nash and the Brandeis International Business School resulted in the slogan, “World Ready,” and a fully integrated brand communications package including messaging, identity, responsive website, collateral system, and a comprehensive book of brand standards and guidelines to help manage their brand efficiently and effectively.
Michael McPherson, Partner & Creative Director, and Ryan Evans, Director of Experience Design, recently attended the Design4Drupal Boston 2014 conference at MIT’s Stata Center. The event is a place for front-end designers and back-end developers to discuss issues, techniques and innovations related to the ways they collaborate on web sites. Through the weekend three key themes emerged: Collaboration, Community, and the Responsive Web.
A successful website is made up of many parts and integrating a successful UX design with backend functionality can often be frustrating. One of the keys here is to collaborate, or as one speaker put it: avoid hand-offs. The more we can trust and listen to team members while dissolving the ambiguity inherent in a project with multiple players, the more successful our web launches will be.
Designed by national branding firm Corey McPherson Nash, SUSTAIN showcases the power of thoughtful design and strategic content
WATERTOWN, MA (July 8, 2014) - Corey McPherson Nash (www.corey.com) the nationally prominent branding and design firm, today announced the availability of SUSTAIN: Cutting-edge business solutionsmagazine, created by Corey for International Finance Corporation (IFC), a member of World Bank Group. SUSTAIN was developed to help companies strengthen their performance, meet the challenges of building a sustainable enterprise, and provide a platform for businesses to learn from each other.
The Corey team learned a lot about sustainable business and development while working with IFC (International Finance Corporation). But one of the most surprising things we learned was the degree to which even the most ardent proponents of social and environmental responsibility harbor misconceptions about what Sustainability really is.
New England has traditionally been a hotbed of sustainable brand development. Some of the most recognized and respected brands in the region include:
People from all walks of scholarship, research, and business have sought more meaningful ways to analyze and communicate data since 2nd century Egyptians organized astronomical information into more easily scan-able charts to aid navigation. Today, for a variety of reasons – from the need to interpret Big Data to the dominance of mobile interfaces, data visualization is a hot topic.
We recently sat down with Michael McPherson, partner and creative director of Corey McPherson Nash, to talk about how he became interested in data visualization as both a designer and business person.