Arash Hadipanah Joins Corey McPherson Nash Team
Online Business Development Pro Joins Leading Branding Firm as Manager, Senior Web Developer
Watertown, MA., July 1, 2008 ~ Corey McPherson Nash (CMN) a leading national branding and design firm based in Watertown, Massachusetts, announced today that Arash Hadipanah has joined its rapidly expanding team of branding and design professionals as Manager, Senior Web Developer. In this capacity he will be responsible for managing web development and technology partnerships.
CMN Partner, Andrea Naddaff stated; “Arash Hadipanah’s skills, experience and expertise in web design, development and management offer not only great value to our team here at CMN, but more importantly, value to our clients as well.”
Prior to joining CMN, Hadipanah was the Online Business Development Manager for Reed Business Information, out of Boston, Mass. He was responsible for the integration of a 3rd party video platform (via Brightcove) on RBI publications, in addition to assisting with the creation of a Search Engine Marketing (SEM) pilot program utilizing Google AdWords. Hadipanah worked with IT to develop and integrate a new content management system, along with assisting in the development of new templates and design of the backend user interface. Arash Hadipanah was also RBI’s Web Producer for Design News, working on the development, planning and launch of the new site design in January of 2006, resulting in a 36% increase in page impressions from 2005. Hadipanah is a graduate of Northeastern University. He holds a Bachelor of Science degree in Business Administration with a concentration in Management Information Systems and Marketing.
Soon the concept of integrated brand design would begin to change the communications industry. As the rapidly changing communications evolved, CMN evolved as well –moving quickly from print, to video and interactive design to the current Web 2.0 platform.
CMN began to break new communications ground by staying true to its founding ideas – that branding must incorporate graphic design, corporate identity, brand image, TV, print, and the Internet. From the start CMN helped to create some of the most recognizable brands in the industry–Nickelodeon, Cartoon Network and Cinemax. Fast-forward twenty-five years and their client roster now includes Harvard, MIT, iRobot, The Museum of Science/Boston, City Year, Oxfam North America, Trip Advisor and Upromise.
Chris Klaehn, Cory McPherson Nash’s Partner and Director of Account Strategy, and an industry pro said, “We realized early on that all effective communications had to be strategic; that our job was to create a visual, visceral, and emotional experience for our clients. Our approach is creative, but also highly consultative and strategic – we’re interested in making our clients successful.”
Andrea Naddaff, Partner and Vice President for Business Development, added “Long-term client partnerships are the rule here. It is one of our main objectives. We are in it for the long-term and that’s what carried us through 25 very successful years. We have the trust of our clients and a top-caliber team of talented professionals who really understand how intrinsically the branding process is. That makes CMN a very exciting place to work.”
Corey McPherson Nash, a national branding and design firm, helps organizations achieve measurable brand equity across a wide variety of print and interactive communications. Widely recognized for its thoughtful design and strategic insights into the critical task of brand iteration and creative development, it is the branding studio of choice for a wide range of leading business, educational, and cultural institutions.