Corey McPherson Nash and Museum of Science Boston Present at International Conference for Museums Online
CMN and Museum of Science Boston Co-Present at Museums and the Web 2007 Conference
WATERTOWN, MA - May 15, 2007 - Corey McPherson Nash (CMN), the branding and design studio, today announced that Christine Klaehn, Partner and Director of Account Strategy, has addressed museum and Web professionals at Museums and the Web 2007, the only annual event dedicated to exploring the online presentation of cultural, scientific and heritage content across institutions and throughout the world. With Emily Bottis, Director, Interactive Media for the Museum of Science Boston, Klaehn co-presented a paper that outlined how CMN worked with the Museum to create an online presence that caused organizational change within the museum. Museums and the Web 2007 took place April 11-14 in San Francisco.
"The new Web site for the Museum of Science has been extremely well received, both by the Museum's target audiences and by Museum officials," said Christine Klaehn. “After working closely with the Museum of Science to successfully develop a site that reflects the real-world visitor experience, it was exciting to share our experience with other museum and Web professionals."
Museums and the Web conference addresses the social, cultural, design, technological, and organizational issues of presenting culture, heritage and science online. The conference takes an international perspective with senior speakers in Web development reviewing and analyzing the issues and impacts of networked cultural and natural heritage.
The Museum of Science Boston's new Web site is part of a plan to broaden its reach and expand its curriculum. The new Web site focuses on enhancing the user experience and capturing the Museum's ability to entertain, engage and enlighten visitors. The new Museum of Science Boston site can be viewed at http://www.mos.org/.
Christine leads CMN's branding and messaging strategy for integrated accounts and has rich experience with cultural and entertainment institutions, including The Boston Museum Project, New Repertory Theatre, Clear Channel Communications, Nickelodeon and From the Top. Chris was recently named to the board of New Repertory Theatre of Watertown, MA and the advisory board of the Discovery Center of the Museum of Science, Boston. CMN's other museum and entertainment clients have included Concord Museum, Harvard University Art Museums, and Huntington Theatre Company.
For more than 20 years, CMN has helped organizations to enhance brand equity throughout their print and interactive communications. CMN's thoughtful branding and design can be seen in work produced for leading education, technology, entertainment and professional services organizations. Visit CMN online at http://www.cmndesign.com.
About Corey McPherson Nash
Corey McPherson Nash, the branding and design studio, helps organizations enhance brand equity throughout their print and interactive communications. Leading education, technology, entertainment and professional services organizations choose CMN for thoughtful design and strategic insights into branding and message development. Clients include Monster, Tuck School of Business, BBN Technologies, Huntington Theatre Company and the Museum of Science, Boston. Visit CMN online at http://www.cmndesign.com, or contact CMN by phone at 617-924-6050.