CMN HELPS BUILD HEYLETSGO BRAND WITH NEW WEB SITE
Newly designed Boston social Web site recognized as MITX award finalist
WATERTOWN, MA - October 24, 2006 - Corey McPherson Nash (CMN) today announced that the studio has designed and developed a new Web site for HeyLetsGo, a unique local events and community Web site. The new Web site, recently recognized as a MITX Award finalist in the Community/Blogs category, reinforces HeyLetsGo's brand as a one-stop social resource.
"HeyLetsGo is honored to be considered as one of the most innovative interactive technology providers in New England," said Roy Rodenstein, co-founder and CEO of HeyLetsGo. "We chose CMN for this branding effort because they have the proven experience and skills to create an online environment that will reflect our culture and appeal to our users."
HeyLetsGo is a Boston based social Web site built for the 50 million urban 25-40 year-olds in America for whom social life is a top priority. The site informs them of what's happening in their area, who's going, and allows them to contribute and share their favorite local events and interests. The new site creates a welcoming environment to grow and support the HeyLetsGo brand, and provides easy-to-use tools to support interaction of their 100 thousand plus users in Boston, New York and San Francisco.
"We are very excited to be building the HeyLetsGo brand with a site that reflects the warmth of its community," said Chris Klaehn, partner and director of account strategy, CMN. "HeyLetsGo is a friendly, upbeat community. The new Web site reflects that, and makes it easier for users to understand the benefits of HeyLetsGo and access the useful information the site provides."
CMN (http://www.cmndesign.com) is an award-winning integrated design firm providing branding, advertising, print and interactive services.
The MITX Awards will be presented at a gala awards ceremony traditionally attended by over 900 of the region's top interactive technology and business professionals. Winners will be announced at the ceremony in the Boston Marriott Copley Place on Wednesday, November 8th.
About Corey McPherson Nash
CMN is a creative studio that helps organizations to enhance brand equity throughout their print and interactive communications. Leading education, technology, entertainment and professional services organizations choose CMN for thoughtful design and strategic insights into branding and message development. Clients include Monster, Tuck School of Business, BBN Technologies and Huntington Theatre Company. Visit CMN online at http://www.cmndesign.com, or contact CMN by phone at 617-924-6050.
About HeyLetsGo
HeyLetsGo.com is a unique social Web site that connects people around local events, helping them experience richer, fuller lives. HeyLetsGo makes it easy to find fun things to do and fun people to meet. Its network of active, deeply engaged users share their findings, interests and opinions, and together create a definitive, up-to-the moment guide to what's happening and what's hot in and around the city. Locally-focused and designed specifically for urbanites with busy lives, HeyLetsGo's enormous popularity and growth is proof of its ability to connect vast numbers of like-minded people interested in deepening their existing friendship, broadening their circle of friends and making the most of their free time and social life.