CMN to Update Look and Feel of NYLIM Sales Materials
WATERTOWN, MA ,June 13, 2006 ,Corey McPherson Nash (http://www.cmndesign.com), an award-winning integrated design firm providing branding, advertising, print, and interactive services, today announced that it will provide design services to the Retirement Plan Services division of New York Life Investment Management LLC (NYLIM).
NYLIM Retirement Plan Services, a leading provider of bundled retirement plan services to corporations and multi-employer plans, chose CMN to deliver an updated version of the company's suite of sales collateral and its communications sales book. The new look and feel of the sales materials will support NYLIM's sales efforts, highlight success stories and reflect the company's sophisticated approach to retirement plan management for its clients.
"In this extremely competitive market, the right sales materials can play an important role in making deals happen" said Michael McPherson, CMN partner and creative director. "The new CMN-designed sales collateral and communication sales book will reflect the strength of the NYLIM brand and will be effective tools for securing new business."
CMN is a creative studio that helps organizations enhance brand equity throughout their print and interactive communications. Leading education, technology, entertainment and professional services organizations choose CMN for thoughtful design and strategic insights into branding and message development. Clients include Monster, Tuck School of Business, Forrester Research, and Huntington Theatre Company. Visit CMN online at http://www.cmndesign.com, or contact CMN by phone at 617-924-6050.