CMN Provides Muhlenberg College with Branding and Design Services
WATERTOWN, Mass. - June 28, 2005 - Corey McPherson Nash (CMN/ http://www.cmndesign.com), an award-winning integrated design firm providing branding, advertising, print and interactive services, today announced it has been selected by Muhlenberg College to refresh the college's brand identity. Based in Allentown, PA, Muhlenberg College serves more than 2,100 students, aiming to develop independent critical thinkers who are intellectually agile, able to express ideas with clarity and grace, committed to life-long learning, and prepared for lives of leadership and service.
Building on the College's mission, CMN will create and refresh Muhlenberg's identity. The new design will emphasize Muhlenberg's prestige and elegance. It will draw in its students, faculty, alumni and prospect students and their families, showcasing the unique qualities and history of the College. The identity will be translated across all marketing mediums from the Web site to print collateral.
"There continues to be great competition in the higher education market to attract a diverse and talented group of students," said Andrea Naddaff, CMN partner and vice president of new business development. "Creating and refreshing one's brand identity is an essential ingredient for any successful college or university. Muhlenberg understands and recognizes the need to ensure the power of its brand and is taking steps to update and redefine itself in today's world."
About CMN
Now celebrating its 22nd year of business, CMN provides thoughtful design solutions for branding, print and interactive communications for clients including Tuck School of Business, Forrester Research, Huntington Theater Company, and Monster, among others. With capabilities in print and interactive media, CMN analyzes and enhances brand equity throughout all applications. For more information, contact Andrea Naddaff at 617-924-6050 or email anaddaff@cmndesign.com.