CMN Showcases Newly Designed Web Site for Harvard Business School
COREY MCPHERSON NASH SHOWCASES NEWLY DESIGNED WEB SITE FOR HARVARD BUSINESS SCHOOL
Redesign Helps Draw Applicants into MBA Program
WATERTOWN, Mass. Sept. 14, 2004 -- Corey McPherson Nash (CMN/ http://www.cmndesign.com), an award-winning integrated design firm providing branding, advertising, print and interactive services, today announced that it has completed the redesign of the Harvard Business School MBA Program Web site. The site is the primary source of information to approximately 50,000 visitors and 10,000 applicants annually for the school's MBA program. The new site communicates Harvard Business School's mission "to educate leaders who make a difference in the world" and is designed to highlight the unique advantages of attending the school. "As the fight to attract a diverse and talented group of students heightens, branding and marketing have emerged as essential ingredients for any successful college or university," said Michael McPherson, CMN partner and creative director.
The new site provides a wide range of information, from a look at the "Case Method in Action"; to career resources; to student, alumni, and faculty profiles; and a look into the "Day in the Life" of Harvard Business School MBA students. The site architecture was designed to be integrated with the MBA Program's business processes to enable staff to maintain the site in an efficient and timely manner.
About CMN
Now celebrating its 21st year of business, CMN provides thoughtful design solutions for branding, print and interactive communications for clients including Forrester Research, Eastman Kodak, Clear Channel Communications and Cubist Pharmaceuticals, among others. With capabilities in print and interactive media, CMN analyzes and enhances brand equity throughout all applications. For more information, contact Andrea Naddaff at 617-924-6050 or email anaddaff@cmndesign.com