CMN Launches New Web Site for Atlantic Broadband
Web Site Goes Live; Maps to Firm's Core Values and Showcase Value Proposition
WATERTOWN, Mass. June 7, 2004 -- Corey McPherson Nash (CMN/ http://www.cmndesign.com), an award-winning integrated design firm providing branding, advertising, print and interactive services, today announced the launch of the newly designed and branded Web site for Quincy, MA-based Atlantic Broadband (ABB), a digital broadband cable and High-Speed Internet provider.
"The Internet continues to play an integral part of marketing," said Andrea Naddaff, CMN partner and vice president of new business development. "It is essential for companies to ensure that their brand is accurately reflected online, as it is offline. Creating an environment that articulates and illustrates a company's core values and value proposition and one that drives customers to action is the best use of marketing dollars. Atlantic Broadband understands this need and its new site brings their brand to life online."
For Atlantic Broadband, CMN designed a Web site that supports current customers with customized local cable system information, transactions, and customer support, as well as wins over potential customers by effectively communicating ABB's value proposition. CMN developed a look and feel that supports and enhances ABB's brand through every touch point with their audiences, and appeals to very diverse geographic markets. The Web site also supports ABB's new brand identity.
About CMN
Now celebrating its 21st year of business, CMN provides thoughtful design solutions for branding, print and interactive communications for clients including Forrester Research, Eastman Kodak, Clear Channel Communications and Cubist Pharmaceuticals, among others. With capabilities in print and interactive media, CMN analyzes and enhances brand equity throughout all applications. For more information, contact Andrea Naddaff at 617-924-6050 or email anaddaff@cmndesign.com.