CMN Awarded Design Chores by Analysis Group
COREY MCPHERSON NASH AWARDED DESIGN AND BRANDING SERVICES BY ANALYSIS GROUP
CMN Leverages Industry Expertise to Help Increase Brand Awareness and Communicate Firm's Expertise
WATERTOWN, Mass. April 5, 2004 -- Corey McPherson Nash (CMN/ http://www.cmndesign.com), an award-winning integrated design firm providing branding, advertising, print and interactive services, today announced it has been awarded design and branding services by Analysis Group, Inc., a leading economic and strategy firm with offices in offices in Boston, Dallas, Denver, Los Angeles, Menlo Park, Montreal, New York, San Francisco and Washington, DC.
Selected for their rich history in branding professional services companies, CMN will create print materials that communicate Analysis Group's value proposition (the "why" as well as the "what"), and accurately reflect the companies' brand experience. The project includes the design and production of a corporate and services brochure to be used as a client leave-behind or prospective mailing. With its new design, Analysis Group will build a visual vocabulary for future printed materials that convey both the content and the experience for its clients. Color and graphics will be key in capturing abstract ideas and concepts' leading to a call for action.
"Branding is a critical element to the professional services industry since much of the business is based on referrals and past successes," said Andrea Naddaff, CMN partner and vice president of new business development. "Services firms, like Analysis Group, need their design and marketing materials to map to the integrity and reliability of their brand. We have the expertise and proven success to bring these worlds together to ensure each piece of marketing collateral exemplifies the commitment and confidence of the firm."
Analysis Group, Inc. provides economic, financial, and business strategy consulting to law firms, corporations, and government agencies. The firm assists law firms with all aspects of litigation, including pretrial discovery, development of economic and financial models, preparation of testimony, and critique of opposing experts. Analysis Group's marketing materials must illustrate the overall richness and rigorous quality that firm's services offer its clients. It needs to clearly articulate the firm's key qualities that are relevant and beneficial to its clients: Credibility, Expertise, Quality and Collaboration.
About CMN
Now celebrating its 21st year of business, CMN provides thoughtful design solutions for branding, print and interactive communications for clients including Forrester Research, Eastman Kodak, Clear Channel Communications and Cubist Pharmaceuticals, among others. With capabilities in print and interactive media, CMN analyzes and enhances brand equity throughout all applications. For more information, contact Andrea Naddaff at 617-924-6050 or email anaddaff@cmndesign.com.