Corey McPherson Nash

Corey Announces New Brand Identity for Duke University Press



WATERTOWN, MA - Corey McPherson Nash is proud to announce a new brand identity for Duke University Press.

During the past spring, Duke University Press worked with the brand identity firm Corey McPherson Nash to crystallize and revitalize the visual identity that has long informed the work of the press. The identity includes a new, modular logo system consisting of a primary logo and six additional logo variations, which will be able to be used in different ways in various places. The stacked boxes and bold type of this new system are an evolution of our previous logo.

“The new identity is the result of a productive—and fun—collaboration between Corey McPherson Nash and an internal team consisting of designers and marketing staff. It took many hours and iterations to develop an identity that we like as much as what we’ve had and we are very pleased with the result,“ says Jocelyn Dawson, who co-led the brand identity project with Dan Ruccia.

Amy Ruth Buchanan, Senior Book Designer, adds, “From the start, we loved the concept of a modular logo system. The idea of the elements of the logo changing configurations hinted at the dynamic nature of our bold and interdisciplinary list, while the basic unit of the black box with clean white sans letterforms provided a link to our former and very recognizable logo.“

Michael McPherson from Corey McPherson Nash says, “In developing the new visual identity for Duke University Press, we were working with a sophisticated client who has strong views about design. In partnership with the client team we developed a visual identity system that is bold, flexible, and distinctive, and that works across all media.“

Look for the new Duke University Press brand identity on our website, ads, and other materials.

About Corey McPherson Nash
Corey McPherson Nash (Corey), a national branding and design firm, helps its clients connect better with their audiences through brand, print, digital and social media communications. Founded more than 30 years ago, Corey is widely recognized for its thoughtful design and strategic insights.

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