Cincinnati, OH (September 14, 2015)
- Corey’s Holiday Brand Personality Quiz
, a project created by the Corey McPherson Nash team, was chosen as a Merit winner in the most recent HOW Promotion Design Awards. This highly selective and well-regarded competition sponsored by HOW magazine recognizes outstanding creative work produced by individuals and creative agencies from around the world.
HOW’s editorial and design team, along with Siegel+Gale creative director Kate Hilliard, Archrival head of design Joel Kreutzer, and Mattson Creative principal & creative director Ty Mattson, evaluated nearly 1,000 entries and selected winning projects that demonstrated an ideal mix of concept, strategy and execution. Entries were judged by type of work (e.g., Designer Promotions, Client Promotions, Personal Promotions) and also by how effectively the design achieved the stated business goals.
Associate Creative Director Elizabeth Carter notes, “Brands employ many different ways to engage with their customers, one is via gamification. We used this method in developing our fun new Brand Personality quiz for the holidays. Take it for a spin and discover your own Holiday Brand Personality.“
Founded in 1985, the HOW brand began its life as a print magazine. Today, the brand still includes an award-winning design magazine, but has grown to encompass a host of products and events including several design competitions, HOW U’s online design courses, design books (available at MyDesignShop.com) and more. Whether you work for a design firm, for an in-house creative department or for yourself, it’s our mission to serve the business, creativity and technology needs of graphic designers.
About Corey McPherson Nash
Corey McPherson Nash
national branding and design firm, helps its clients connect better with
their audiences through brand, print, digital and social media
communications. Founded more than 30 years ago, Corey is widely
recognized for its thoughtful design and strategic insights.
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