MIT Federal Credit Union Selects Corey for New Branding
WATERTOWN, MA (October 3, 2013) - Corey (www.corey.com) a leading national branding and digital
agency, continues to grow its client roster by landing MIT
Federal Credit Union (MITFCU). Corey
will be responsible for brand strategy stretching across MITFCU’s multiple channels.
With a history dating back to 1940, MITFCU is a not-for-profit financial
service organization that serves the MIT community. MITFCU is democratically governed by its
members and owners through an elected volunteer board of directors. With 31,000 members and $385
in assets, MITFCU provides convenient technology-based delivery of well-priced financial products
Kimberly Shooter, Vice President of Corporate Initiatives at MIT Federal Credit Union,
explained, “Corey’s extensive brand strategy and design experience in the business,
retail sectors made them the winning fit for this assignment. We look forward to working
collaboratively with the Corey team in our goal to align with the overall MIT brand and to be the
all-inclusive provider of financial services to the MIT community.”
About MIT Federal Credit Union
MIT Federal Credit Union was founded in 1940 to provide
financial services to employees at the Massachusetts Institute of Technology.
Today, the Credit Union serves employees of MIT Campus, MIT Lincoln Laboratory, Charles Stark
Draper Laboratory, Whitehead Institute, The Broad Institute, other MIT
affiliates, MIT Students and Alumni, retirees of employer groups, households and families of
About Corey McPherson Nash
Corey McPherson Nash (Corey), a national branding and
design firm, helps our clients connect better with their audiences through brand, print, digital
and social media communications.
Founded more than 30 years ago, Corey is widely recognized for its thoughtful design and strategic
Visit Corey online at our Blog, Twitter, Flickr and Facebook.