Corey McPherson Nash

National Branding Firm, Corey, Wins Rebrand
of Financial Services Organization

MIT Federal Credit Union Selects Corey for New Branding

WATERTOWN, MA (October 3, 2013) - Corey ( a leading national branding and digital agency, continues to grow its client roster by landing MIT Federal Credit Union (MITFCU). Corey will be responsible for brand strategy stretching across MITFCU’s multiple channels.

With a history dating back to 1940, MITFCU is a not-for-profit financial service organization that serves the MIT community. MITFCU is democratically governed by its members and owners through an elected volunteer board of directors. With 31,000 members and $385 million in assets, MITFCU provides convenient technology-based delivery of well-priced financial products and services.

Kimberly Shooter, Vice President of Corporate Initiatives at MIT Federal Credit Union, explained, “Corey’s extensive brand strategy and design experience in the business, academic and retail sectors made them the winning fit for this assignment. We look forward to working collaboratively with the Corey team in our goal to align with the overall MIT brand and to be the all-inclusive provider of financial services to the MIT community.”

About MIT Federal Credit Union

MIT Federal Credit Union was founded in 1940 to provide financial services to employees at the Massachusetts Institute of Technology. Today, the Credit Union serves employees of MIT Campus, MIT Lincoln Laboratory, Charles Stark Draper Laboratory, Whitehead Institute, The Broad Institute, other MIT affiliates, MIT Students and Alumni, retirees of employer groups, households and families of primary members.

About Corey McPherson Nash

Corey McPherson Nash (Corey), a national branding and design firm, helps our clients connect better with their audiences through brand, print, digital and social media communications. Founded more than 30 years ago, Corey is widely recognized for its thoughtful design and strategic insights.

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