Corey McPherson Nash

COREY selected to speak at 2012 FUTUREM Conference

Michael McPherson and Dr. James Tracy will discuss how schools must market and educate differently.

WATERTOWN, MA (August 21, 2012) - Corey McPherson Nash (COREY), a leading national branding and design firm, announced today that it has been selected to speak at the 2012 FutureM Conference. The panel discussion entitled “Who Needs School Anyway?” will feature Michael McPherson, Partner at COREY and Dr. James Tracy, Headmaster, Cushing Academy. The panel discussion will be held on October 25th from 4-5:30pm at the Microsoft Center in Cambridge, Ma.

The FutureM committee selected COREY’s proposed topic, “Who Needs School Anyway?” because of its forward thinking proposal regarding education. COREY has been collaborating with their client, Cushing Academy, to launch the school’s “Ednexus” initiative–its provocative forum on what is next in education. Today’s students are “digital natives” and with current and emerging technology, there is no limitation to time, space, and content.  Educational paradigms have been dismantled.  Schools not only have to educate differently but they must market differently.  If schools use the rules and tools of the business world, they will create better leaders who are more prepared in this digital economy.

“Who Needs School Anyway” will be presented as a “Lessons From Elsewhere” topic so that marketers of all kinds know they can attend and learn a new idea from an industry they may not be familiar with. FutureM brings a one-of-a-kind experience to national marketing and media trendsetters by debating the cutting-edge development and future of marketing.  Programs are unique, forward-thinking, and will challenge, integrate and bring to life what tomorrow holds for businesses in the digital age. Register for the panel discussion at Future M Buy a Pass and view the Future M schedule.

About Corey McPherson Nash
Corey McPherson Nash (COREY), a national branding and design firm, helps our clients connect better with their audiences through brand, print, interactive and social media communications. Founded more than 26 years ago, Corey is widely recognized for its thoughtful design and strategic insights. Visit COREY online at: Our Blog, Twitter, Flickr & Facebook.

About Cushing Academy

Cushing Academy, founded as a co-educational boarding school in 1865, exists for students and their academic growth and their personal development. To prepare Cushing students to meet the opportunities and challenges of this century, Cushing Academy founded the Cushing Institute for 21st Century Leadership in 2007 and the Cushing Innovation Lab in 2012. Unique collaborations and partnerships with Oxford Martin School at University of Oxford, Singularity University at NASA enable us to provide our students with unique programming and classroom resources and the experiential opportunities they need to be successful and fully informed leaders for the 21st century.
About FutureM
MITX’s FutureM is an intellectual marketing mash-up: a five day event offering of events, discussions and parties throughout the Greater Boston area. FutureM brings the community together to contemplate and celebrate the future of marketing, and Massachusetts’ role in helping to realize it. Community enabled, multi-format and multi-location, it has become the national showcase for the leading marketing thinkers and do-ers.