COREY Creates Digital Experience to Get Americans to Move!
WATERTOWN, MA (May 15June 6, 2012) - - Corey McPherson Nash (COREY), a leading national branding firm today announced that its client Active Living Research (ALR), a national program of the Robert Wood Johnson Foundation, has unveiled its new website, redesigned by COREY to convey the organization’s new mission. The new online destination uses an upbeat layout, bright colors and expressive photos to capture the joy of physical activity and to provide the evidence that advocates, policymakers and practitioners need to reduce childhood obesity by creating active communities.
“We value the contribution COREY has made to Active Living Research by creating an immersive and accessible online experience. As a result of their work, ALR now has a powerful way to connect with our audiences to further our goal to get more children and adults physically active,” said Carmen Cutter, Deputy Director, Active Living Research. “COREY knows how to connect with our audiences and deliver on our new mission of delivering research datagetting evidence to people who can make a difference in planning our environments for more active living. We knew with COREY, our mission would come shining through on the new website and the site would be visually exciting and a pleasure to use.”
The site features a new blog entitled, MOVE! The blog will keep visitors informed about ALR’s latest activities and hot topics. The site is a rich resource that offers a library of information including extensive research, related resources, tools and an info graphic specifically aimed at helping schools throughout the country.
Michael McPherson, Partner and Creative Director at COREY, stated, “Our goal was to create an online environment that would engage new audiences and change the conversation between Active Living Research and those looking for information and support. Getting more Americans healthier through physical activity is one of the most pressing health issues of our time. COREY is thrilled that we were able to make a difference.”
About Corey McPherson Nash
Corey McPherson Nash (COREY), a national branding and design firm, helps our clients connect better with their audiences through brand, print, interactive and social media communications. Founded more than 26 years ago, COREY is widely recognized for its thoughtful design and strategic insights.