Corey McPherson Nash

Lowell Community Health Center Taps Corey McPherson Nash to Revitalize Visual Identity

Effort Drives Understanding of the Importance of this Prominent Healthcare Nonprofit

WATERTOWN, MA (January 31, 2012) - Corey McPherson Nash, Corey, a leading national branding and design firm today announced that it will revitalize the visual identity for the Lowell Community Health Center, one of the country’s leading community health centers. The logo will strengthen recognition and articulate the brand promise of quality healthcare.

The Health Center, located in the city of Lowell, Massachusetts, provides quality and culturally competent health services to the people of Greater Lowell, regardless of their financial status. The organization recently launched a $42 million expansion, which includes converting a former manufacturing mill into a state-of-the-art, 100,000-square-foot, six-story facility.

To coincide with the groundbreaking of the new Lowell Community Health Center building, the new vivid and inspirational visual identity will be unveiled as the organization begins the next chapter of growth and expansion.

Corey is recognized for their branding and creative expertise in the nonprofit and healthcare arenas. Additionally, the Lowell Health Center and Corey have a history of successful collaboration as Corey created the Center’s campaign communication pieces. “This combination made them the perfect partner to create our new brand identity. Our new logo will ensure we are more broadly known for what we do and the impact we have in Lowell,” stated Dorcas Griggs-Saito, Chief Executive Officer, Lowell Community Health Center.

Michael McPherson, Partner and Creative Director, Corey stated, “As we face unprecedented healthcare challenges in our country, the Lowell Community Health Center is a lifeline for the residents of the community and a beacon of hope for those in need of medical services. We are honored by the opportunity to expand our partnership with the Health Center and to shine the spotlight on them. We are developing a visual expression that will clearly define what makes the Health Center unique and extremely valuable.”

About Corey McPherson Nash

Corey McPherson Nash (Corey), a national branding and design firm, helps our clients connect better with their audiences through brand, print, interactive and social media communications. Founded more than 26 years ago, Corey is widely recognized for its thoughtful design and strategic insights.

Visit Corey online at: Our Blog, Twitter, Flickr, Facebook, Wikipedia.org

About Lowell Community Health Center

Lowell Community Health Center is located in the city of Lowell in northern Massachusetts. The Health Center is a diverse, community-based health care agency with non-profit 501(c)(3) status. Lowell Community Health Center programs have been recognized as national models. The Health Center was also named one of the top five health centers in the nation for excellence in cultural competency. The Health Center serves the many communities of Greater Lowell with multi-lingual staff who speak over 25 languages

Visit Lowell Community Health Center at:  http://www.lchealth.org/