E Ink "The Laws of More Campaign" Recognized for Outstanding Design
Watertown, Ma (November 29, 2011) - Corey McPherson Nash, Corey, a leading national branding and design firm announced today its E Ink Video series, "The Laws of More," has been selected as a finalist in the Technology category for the 16th Annual MITX Interactive Awards. Held annually by the Massachusetts Innovation & Technology Exchange, the MITX Awards recognize excellence in the creation of web innovations designed, produced or developed in New England.
Corey McPherson Nash created the "Laws of More" video campaign to tell the world where E Ink is today, the world-leader in electronic paper displays, and where they are heading. E Ink's meteoric rise appears to obey a set of hidden rules, "The Laws of More."
The video series explores three laws and communicates how the company's commitment to 'see more' has enabled them to innovate, grow and give back. The online campaign allowed E Ink to reach a diverse audience and garner views on a multitude of online networks.
Corey repositioned E Ink's website last fall, presenting new digital communications that were commensurate with the company's leadership and visionary position in electronic display technology. The “Laws of More” campaign further Corey's exploits to highlight the value of E Ink's technology through three primary benefits – Readable, Rugged and Green. These videos capture the excitement and innovation inherent in the E Ink brand.
Corey's work for E Ink has garnered a number of Awards this year, including the AIGA BONE Award for the Triton Imaging Video and both the Standard of Excellence WebAward and the B2B Outstanding Achievement Interactive Media Award for the E Ink Website,
About Corey McPherson Nash
Corey McPherson Nash (Corey), a national branding and design firm, helps our clients connect better with their audiences through brand, print, interactive and social media communications. Founded more than 26 years ago, Corey is widely recognized for its thoughtful design and strategic insights.
Visit Corey online at: Our Blog, Twitter, Flickr, Facebook, Wikipedia.org
The Massachusetts Innovation & Technology Exchange (MITX) is the region's premier professional organization for the Internet business and marketing industry. Reaching more than 7,500 professionals in New England, MITX is the community for thought leadership, building business relationships and professional training and development. Members of the MITX community take advantage of events, sponsorships, speaking opportunities and networking to make business connections and exchange ideas. With more than 60 events annually, MITX provides its members with the opportunity to promote their companies to targeted audiences and provides a valuable forum for networking with other likeminded peers to source potential business leads, partnerships, ideas, and funding. MITX is headquartered in Cambridge, MA. Visit us at www.mitx.org.