Watertown, Ma (November 22, 2011) - Corey McPherson Nash (Corey) a leading national branding and design firm, today announced that its client Morgan Memorial Goodwill Industries has received the 2011 Retailer’s of Massachusetts Award of Excellence (RAMAE) for Advertising & Promotion. The awards were presented on November 17, 2011, at Bentley University.
Corey McPherson Nash created the award-winning rebranding, identity and messaging, “I will Goodwill” which captures the brand and mission. The logo design and other visual elements offer an original and fresh take on the “will” in Goodwill by establishing a call to action. The new branding was unveiled at the reopening of the Goodwill flagship store on Mission Avenue in March 2011 and can be seen on the organization’s website and 11 stores throughout the state.
Andrea Naddaff, Partner & Vice President, Business Development, Corey McPherson Nash stated, “The RAMAE awards represent the best of Massachusetts and it is a great honor for Morgan Memorial Goodwill to be recognized. Seeing our branding campaign with Goodwill honored by the Retailer’s Association is a testament to all the hard work that went into making this campaign such a success.”
About Corey McPherson Nash
Corey McPherson Nash (Corey), a national branding and design firm, helps our clients connect better with their audiences through brand, print, interactive and social media communications. Founded more than 26 years ago, Corey is widely recognized for its thoughtful design and strategic insights.
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About Retailer’s Association Awards of Excellence (RAMAE)
The Retailers Association of Massachusetts Awards of Excellence were created in 1998 by retail expert Rick Segel, a RAM board member, retail trainer, and distinguished author. Developed as a way to acknowledge retail excellence in the Commonwealth, the RAMAES have grown during the past thirteen years, capturing the attention of the media and retail community alike.