Corey produces a digital branding campaign including video, iPad and site communications for the “best urban independent school in the country”.
Watertown, Ma (November 18, 2011) - Corey McPherson Nash (Corey) a leading national branding and design firm, today announced that its client, Worcester Academy, just launched Onward: The Campaign for Worcester Academy. This new physical and digital branding campaign, designed to raise $50 million, is the first of its kind for Worcester Academy and uses traditional print materials coupled with video, a dedicated Web site, and an iPad experience that together help position Worcester Academy to meet its goal of becoming the best urban independent school in the country.
Onward: The Campaign for Worcester Academy creates a confident, passionate and vivid narrative that works in print and online by showing the very attributes that make a Worcester Academy education unique—the cultivation of innovative, forward-thinking leaders with a global perspective. The emphasis on creating a digital narrative shows the school’s commitment to being forward-thinking by creating a compelling, yet flexible, telling of its story that plays well locally, nationally and globally.
Marillyn Earley, Director of Development, at Worcester Academy is very enthused about the collaboration that brought forth Onward, “It has been a pleasure working with Corey McPherson Nash. They have done an outstanding job bringing our vision to reality. They understand the spirit of the school, the message we wanted to communicate and they set a tone that was totally appropriate to the mood and pace at the Academy."