Technology used in leading eReaders
WATERTOWN, MA (November 30, 2010) - Corey McPherson Nash (Corey), a leading national branding and design firm based in Watertown, Massachusetts, announced launch of a new Web site for E Ink, along with a product launch video promoting E Ink’s new color Triton Imaging Film.
The goal of E Ink’s new digital communications is to present an experience commensurate with the company’s leadership and visionary position in electronic display technology. This position is furthered enhanced by the new industry news site and blog designed by Corey called the ePaper Knowledge Center.
Corey captured the value of E Ink’s technology by highlighting three primary benefits on the home page – Readable, Rugged and Green. The site and video also capture the excitement and innovation inherent in this new and burgeoning technology.
The product launch video, announcing the new color technology, E Ink Triton Imaging Film, was introduced earlier this month at the FDP International trade show in Japan. Within the first two days, the video was downloaded 50,000 times.
“The Corey team did an excellent job understanding our business, the benefits of our technology, and then translating that into an authentic and compelling visual experience” says Lawrence Schwartz, E Ink’s Director of Marketing.
See photos of work at http://www.flickr.com/photos/26011447@N03/sets/72157625460115020/show
About E Ink Holdings
E Ink Holdings Inc. “E Ink” (8069.TW) is the pioneer TFT and ePaper business in Taiwan. Its corporate philosophy aims to deliver revolutionary products, user experiences, and environmental benefits through advanced technology development. This vision has led to its continuous investments in the field of ePaper display as well as its 2008 acquisition of Hydis Technologies, manufacturer of the world’s best wide viewing angle LCDs and its 2009 acquisition of E Ink Corp., the worldwide leader in ePaper. Listed in Taiwan’s OTC market and the Luxembourg market, E Ink is now the world’s largest supplier of displays to the eBook market.
About Corey McPherson Nash
Corey McPherson Nash (Corey), a national branding and design firm, helps our clients connect better with their audiences through brand, print, interactive and social media communications. Founded more than 26 years ago, Corey is widely recognized for its thoughtful design and strategic insights.
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