Corey McPherson Nash

Corey's Biogen Idec Web Site Design Selected as a 2010 MITX Interactive Awards Finalist

Biogen Idec Web Site Design Recognized for Outstanding Achievement

WATERTOWN, MA (October 7, 2010) – Corey McPherson Nash (Corey), a leading national branding and design firm based in Watertown, Massachusetts, today announced its Biogen Idec Web Site Design has been selected as a finalist in the Biotechnology/Pharmaceuticals category for the 15th Annual MITX Interactive Awards. Held annually by the Massachusetts Innovation & Technology Exchange, the MITX Awards recognize excellence in the creation of web innovations designed, produced or developed in New England.

Corey designed the site with an engaging user experience for a broad spectrum of audiences, highlighting Biogen Idec’s internal energy and culture of innovation. Utilizing compelling, interactive media formats, the site tells the story of Biogen Idec’s team, mission and commitment to corporate social responsibility. The new web site acknowledges the importance of true patient support and community involvement within biotechnology.

"Corey’s interactiver work has made our Web site more reflective of Biogen Idec’s commitment to not only medicine and research, but also to philanthropy and sustainability," said Matt Ferguson, Biogen Idec’s Business Information Manager. “We wanted a sophisticated and global presence and message to distribute to our entire organization and they achieved that in spades."

Since 1996 the MITX Awards has grown to the largest and most prestigious awards competition in the country for technology innovations and celebrates the best creative and technological accomplishments emerging from New England.

About Corey McPherson Nash
Corey McPherson Nash (Corey), a national branding and design firm, helps our clients connect better with their audiences through brand, print, interactive and social media communications. Founded more than 26 years ago, Corey is widely recognized for its thoughtful design and strategic insights.

About MITX
The Massachusetts Innovation & Technology Exchange (MITX) is the region’s premier professional organization for the Internet business and marketing industry. Reaching more than 7,500 professionals in New England, MITX is the community for thought leadership, building business relationships and professional training and development. Members of the MITX community take advantage of events, sponsorships, speaking opportunities and networking to make business connections and exchange ideas. With more than 60 events annually, MITX provides its members with the opportunity to promote their companies to targeted audiences and provides a valuable forum for networking with other likeminded peers to source potential business leads, partnerships, ideas, and funding. MITX is headquartered in Cambridge, MA. Visit us at www.mitx.org.