Watertown, MA. February 11, 2010 –- Corey McPherson Nash (Corey), a leading national branding and design firm, recently partnered with Biogen Idec to create a new Web site design for the life sciences company.
Corey designed the site with an engaging user experience for a broad spectrum of audiences, highlighting Biogen Idec’s internal energy and culture of innovation. The resulting work can be viewed at www.biogenidec.com. Utilizing compelling, interactive media formats, the site tells the story of Biogen Idec’s team, mission and commitment to corporate social responsibility.
"The design work has made our Web site more reflective of Biogen Idec’s commitment to not only medicine and research, but also to philanthropy and sustainability," said Matt Ferguson, Biogen Idec’s Business Information Manager. “The talent and engagement of our people, within every level of the company, is now apparent to users. Through the new site, we acknowledge the importance of true patient support and community involvement within biotechnology."
"Biogen Idec stands apart from other biotechnology companies with its emphasis on individuals, inside and outside of the corporation," said Michael McPherson, Partner and Creative Director at Corey McPherson Nash. "With a compelling site introduction, we wanted to immediately underscore the human-oriented mission and show how science impacts the community and its citizens."
About Biogen Idec
Biogen Idec creates new standards of care in therapeutic areas with high unmet medical needs. Founded in 1978, Biogen Idec is a global leader in the discovery, development, manufacturing and commercialization of innovative therapies. Patients in more than 90 countries benefit from Biogen Idec's significant products that address diseases such as lymphoma, multiple sclerosis and rheumatoid arthritis. For product labeling, press releases and additional information about the company, please visit www.biogenidec.com.
About Corey McPherson Nash
Corey McPherson Nash (Corey), a national branding and design firm, helps our clients connect better with their audiences through brand, print, interactive and social media communications. Founded more than 26 years ago, Corey is widely recognized for its thoughtful design and strategic insights.