Firm Will Develop Comprehensive Branding Program for Coffee Maker Pioneer
Watertown, MA. February 2, 2010 –- Corey McPherson Nash (Corey), a leading national branding and design firm based in Watertown, Massachusetts, has been selected as the branding agency for coffee brewer pioneer Keurig, Incorporated. Corey is charged with developing a brand strategy that positions the Keurig brand for future growth and with creating a systems design for all of Keurig's communications. The new platform will reinforce the brand’s history and continued innovations delivering taste, convenience and value.
Keurig, a subsidiary of Green Mountain Coffee Roasters, Inc., is a leading brand in the coffee maker category. Consumers are responding favorably to Keurig’s easy to make, easy to clean up, flavorful coffee. They also like the fact they can choose from and enjoy more than 200 varieties of coffees, teas and other beverages in the comfort of their own kitchens.
"Our goal is to capture the excitement, quality and innovation behind Keurig's coffee systems and relay that across all brand communications," said Chris Klaehn Partner and Director of Account Strategy for Corey McPherson Nash. "We are thrilled to be partnering with a category leader."
Keurig chose Corey McPherson Nash based on the firm's proven experience working with other leading brands and consumer packaged good companies including iRobot, Monster, and HBO.
"Corey's solid track record, coupled with its team’s strong point of view about how to take our brand to the next level, impressed us," said John Whoriskey, Keurig’s Vice President and General Manager At Home Division.
About Corey McPherson Nash
Corey McPherson Nash (Corey), a national branding and design firm, helps our clients connect better with their audiences through brand, print, interactive and social media communications. Founded more than 25 years ago, Corey is widely recognized for its thoughtful design and strategic insights.