Watertown, MA. February 1, 2010 –- Michael McPherson, Partner and Creative Director at Corey McPherson Nash (Corey), a leading national branding and design firm based in Watertown, Massachusetts, will deliver a presentation on social media today at the CASE District I Conference taking place at the Westin Copley Hotel in Boston. CASE District I is the regional chapter of the Council for the Advancement and Support of Education representing the northeastern United States and eastern Canada. Member institutions include regional independent schools and universities.
Building on the firm's core competencies in building social media strategies to support brand initiatives, metrics and analytics; and tapping into Corey's deep expertise working with educational institutions, McPherson's presentation will focus on the relevancy and growing ubiquity of social media as an emerging medium.
Joining McPherson is Steve Porter, Director, Public Information and Web Publishing, at Phillips Academy. Porter will illustrate how independent schools can leverage online communities such as blogs, Facebook, Twitter, Ning, LinkedIn, Flickr, YouTube, and Vimeo to support recruiting, fundraising, and alumni networking efforts.
About CASE Disctrict I
CASE District I is the regional chapter of the Council for the Advancement and Support of Education representing the northeastern United States and eastern Canada. Our member institutions and individuals are located in Connecticut, Maine, Massachusetts, New Hampshire, Vermont, and Rhode Island; New Brunswick, Newfoundland and Labrador, Nova Scotia, Quebec, and Prince Edward Island.
The mission of CASE District I is to provide educational professionals in alumni relations, communications, and development with information, tools, and networking opportunities to advance both their careers and institutions. District I maintains strong ties to CASE International, while offering its own programs. Flagship programs include this annual District Conference, annual Communications Awards, and innovative Breakfast Series.
About Corey McPherson Nash
Corey McPherson Nash (Corey), a national branding and design firm, helps our clients connect better with their audiences through brand, print, interactive and social media communications. Founded more than 25 years ago, Corey is widely recognized for its thoughtful design and strategic insights.