Watertown, MA. January 13, 2010 –- As part of an integrated online and print communications program, Corey McPherson Nash (Corey), a leading national branding and design firm based in Watertown, Massachusetts, developed an online annual report for long-term client Buckingham Browne & Nichols School (BB&N). The report, which can be found http://www.bbns.org/supporting-bbn/report-of-giving, leverages Web technology to provide fundraising and development highlights; financial reports in easy-to-read graphs; a complete list of donors; and a secure page to facilitate donating online.
"The annual report is another example of BB&N's forward-thinking approach to communications," said Michael McPherson, partner and creative director at Corey McPherson Nash. "Many organizations provide their donors with a PDF of their printed report, but by publishing the annual report in a truly interactive format, BB&N reduced printing and mailing costs, saved trees – and still provided a great user experience for their most engaged supporters."
About Corey McPherson Nash
Corey McPherson Nash (Corey) is a national branding and design firm that helps organizations connect with their audiences through brand, print, interactive and social media communications. Founded more than 25 years ago, Corey is widely recognized for its thoughtful design and strategic insights.