Highlights School's Tradition of Asking More of Business
Watertown, MA. December 1, 2009 –- Continuing its long tradition of partnering with the top brands in higher education, Corey McPherson Nash (Corey), a leading national branding and design firm, recently completed new messaging and Web design for the University of Notre Dame Mendoza College of Business.
Corey and the Mendoza Web and Communications team developed the business school’s brand message that highlights its commitment to making the world a better place through business as is reflected in its positioning "Ask More of Business." The group brought this message to life by developing a cohesive Web site that utilizes dynamic features and social media tools to accentuate the school’s pedagogy, culture and expectations. The resulting work can be viewed at http://business.nd.edu/. It tells the story of the Mendoza College through the perspectives of students, faculty, administration and alumni, utilizing a variety of media formats.
"The branding work has created a cohesive site more reflective of our rich work as a learning community," said Carolyn Woo, Dean of the Mendoza College of Business. “With the power of its reach, business has the potential to create lasting economic value and enduring benefit for the people in our globalized world. Through this new positioning and site, we acknowledge the need to ask more of business and of ourselves in order to better society."
"Notre Dame's Mendoza School of Business stands apart from other business schools with its focus on ethics, integrity and human development," said Chris Klaehn, Partner and Director of Account Strategy for Corey McPherson Nash. "We wanted to capture those core values in business and show how business impacts the leaders of tomorrow, organizations and society. The use of social media provided a way to see how faculty think and encourage future leaders of the world to think and act."
About Mendoza College of Business
The Mendoza College of Business offers a broad, integrated program of study in which students specialize in particular areas of interest. Undergraduate students select between majors in accountancy, finance, marketing or management, which includes consulting, entrepreneurship or information technology management. MBA students can choose concentrations in business leadership, consulting, corporate finance, entrepreneurship, investments and marketing. Faculty research interests include business ethics, corporate social responsibility, financial valuation, drivers of stock return, impact of accounting rules and firm reporting practices, workplace behavior, marketing and society, social capital, motivation, innovation, supply chain and information technology adoption.