Watertown, MA. October 15, 2009 –- Corey McPherson Nash, today announced that three of their clients’ Web sites (FlyFi, Monster and the Buckingham Browne & Nichols School) have been selected as finalists in the respective categories of Games and Entertainment, Professional Services and Educational Institution for the 14th Annual MITX Interactive Awards. Held annually by the Massachusetts Innovation & Technology Exchange, the MITX Awards recognize excellence in the creation of web innovations designed, produced or developed in New England.
Begun in 1996, the MITX Awards has grown to the largest and most prestigious awards competition in the country for technology innovations and celebrates the best creative and technological accomplishments emerging from New England.
“We’re thrilled that FlyFi, Monster and the Buckingham Browne & Nichols School are recognized for their new web presence,” said Corey’s partner, Andrea Naddaff. "It was their individual commitments to building top-notch sites that enabled Corey to create a successful online experience for all of them. It’s an honor that these Web sites are gaining visibility to audiences throughout the country as best-in-class.”
“The MITX Awards celebrates the union of the big idea and innovation. Every year the synergy between creative ideas and technology becomes more transparent. Our finalists are some of the world’s most forward thinking marketing and creative experts who help national and local brands connect with their audiences through the use of technology” said Kiki Mills, president of MITX. “MITX is proud to be the foundation for our region’s vibrant digital community, and to recognize and keep our creative minds, marketing strategists, technology developers and consumers at the forefront of evolution.”
Corey was charged with designing new Web sites for FlyFi, a music-sharing community site for lovers of music and for Buckingham Browne & Nichols School, a pre-K-12 independent day school located in Cambridge, MA. Additionally, Corey was called upon to develop an online demo for Monster's employer market, designed to maximize the relevance and advantages of its job posting and résumé search tools to businesses.
FlyFi, Monster and the Buckingham Browne & Nichols School will be recognized with the other finalists in the categories of Games and Entertainment, Professional Services and Educational Institution at a gala awards ceremony traditionally attended by over 1,100 of the region’s top interactive marketing and technology professionals. Winners will be announced at the ceremony in the Boston Marriott Copley Place on Tuesday, November 17th. Tickets can be purchased at www.mitxawards.org/interactive.
The 2009 MITX Awards are sponsored by: PricewaterhouseCoopers, DLA Piper, Google, Microsoft New England Research & Development Center, Sitecore, Blue Sky Factory, Fidelity, Reebok, Technology Review and The Jordan, Edmiston Group, Inc. Creative sponsors include: Atom Group, iBeam, massAV and Viewpoint Creative.
FlyFi helps artists and music audiences find each other based on personal music taste. Users can easily discover new music, create playlists, and share music with friends. Drawing from a growing catalog of over 10,000 free legal MP3 tracks, many of FlyFi's recommended tracks are free to download and keep. FlyFi sifts through an abundance of music and provides targeted, personalized music recommendations that are more varied and precise than other recommendation engines. The technology matches users that have similar taste in music, and uses this process to make recommendations, rather than relying on the acoustics of songs. FlyFi also provides a new and efficient promotional model for artists by finding out what music people love and introducing the right artists to them. Visit FlyFi online at http://www.flyfi.com, or on Facebook, MySpace and Twitter.
Monster Worldwide, Inc. (NYSE: MWW), parent company of Monster.com, the premier global online employment solution for more than a decade, strives to inspire people to improve their lives. With a local presence in key markets in North America, Europe, Asia and Latin America, Monster works for everyone by connecting employers with quality job seekers at all levels and by providing personalized career advice to consumers globally. Through online media sites and services, Monster delivers vast, highly targeted audiences to advertisers.
About Buckingham Browne & Nichols
Buckingham Browne & Nichols is a coeducational day school in Cambridge, Massachusetts, where students in grades pre-K through 12 engage in an invigorating educational experience of the highest quality that helps them reach their fullest potential as learners and as people.
Established in 1996 The Massachusetts Innovation & Technology Exchange (MITX) is the region's premier professional organization for the Internet business & marketing industry. Reaching more than 7,500 professionals in New England, MITX is the community for thought leadership, building business relationships and professional training and development. Members of the MITX community take advantage of events, sponsorships, speaking opportunities and networking to make business connections and exchange ideas. With more than 70 events annually, MITX provides its members with the opportunity to promote their companies to targeted audiences and provides a valuable forum for networking to source potential business leads, partnerships, ideas, funding and other likeminded peers in the industry. MITX is headquartered in Cambridge, MA. For more information please go to www.mitx.org.
About Corey McPherson Nash
Corey McPherson Nash (Corey), a national branding and design firm, helps organizations achieve measurable brand equity across a wide variety of print and interactive communications. Widely recognized for its thoughtful design and strategic insights into the critical task of brand iteration and creative development, it is the branding studio of choice for a wide range of leading business, educational, and cultural institutions.