Watertown, MA. September 29, 2009 –- Corey McPherson Nash, a leading national branding and design firm partnered with The New England Journal of Medicine to reposition the brand message and to develop a marketing campaign for print, trade show and online advertising.
NEJM is esteemed among physicians and medical researchers around the world as the source for important new peer-reviewed research, authoritative review articles, and trustworthy resources for the best clinical care. To connect with a new generation of medical professionals, NEJM has been innovative in using online media. The goal of the new positioning and advertising is to shift the image of NEJM from a print brand to a brand that connects with its audiences across multiple channels.
“Like most of us, physicians and medical researchers no longer rely just on print media to stay current in their profession,” said Michael McPherson, partner and creative director for Corey McPherson Nash. “It is critically important for NEJM to be seen as adaptable and innovative, not only in what they publish, but also in the way they publish it. We are delighted to be engaged in this creative partnership with one of the leading organizations in medicine.”
About Corey McPherson Nash
Corey McPherson Nash (Corey), a national branding and design firm, helps our clients connect better with their audiences through brand, print, interactive and social media communications. Founded more than 25 years ago, Corey is widely recognized for its thoughtful design and strategic insights.