Creates Integrated Visual Identity for DMI
Watertown, MA. August 25, 2009 –- Corey McPherson Nash, a leading national branding and design firm based in Watertown, Massachusetts, recently completed an integrated visual identity project for the Design Management Institute (DMI) 34th Annual Conference which will take place at the Cambridge Marriott and MIT campus October 18-20, 2009. Corey is a supporting sponsor for the conference.
Building on the conference theme "Design, Complexity and Change," Corey developed a dynamic and disruptive creative concept that speaks to an international audience of senior level design professionals about the role of design in a rapidly changing world. The resulting work encompasses print, online and environmental communications.
"The DMI conference is more relevant than ever given the rapidly evolving business environment we are experiencing," said Michael McPherson, partner and creative director at Corey McPherson Nash and a member of the DMI Advisory Counsel. "The Corey team wanted to create a strong visual message that conveyed the critical role of design in helping to reframe, rethink and reinvent our future."
To view the work and for more information on the conference visit http://www.dmi.org/dmi/html/conference/annual09/annual.htm.
The Design Management Institute (DMI) is an international nonprofit organization that seeks to heighten awareness of design as an essential part of business strategy. Founded in 1975, DMI has become the leading resource and international authority on design management. DMI has earned a reputation worldwide as a multifaceted resource, providing invaluable know-how, tools and training through its conferences, seminars, membership program, and publications.
About Corey McPherson Nash
Corey McPherson Nash (Corey), a national branding and design firm, helps our clients connect better with their audiences through brand, print, interactive and social media communications. Founded more than 25 years ago, Corey is widely recognized for its thoughtful design and strategic insights.