Watertown, MA. August 4, 2009 –- Corey McPherson Nash (Corey), a leading national branding and design firm, continued its tradition of working with the top organizations in education and health care by partnering with Tufts Clinical and Translational Science Institute (Tufts CTSI) on brand strategy, visual identity and Web development.
A collaboration of organizations, founded by Tufts Medical Center and Tufts University and funded by a major grant from the National Institutes of Health (NIH), the mission of Tufts CTSI is to accelerate the translation of laboratory research into clinical use, medical practice and health policy. Because the Institute carries out this mission primarily by fostering collaboration and by providing training and resources, a strong brand and an effective Web site are critical to its success.
“Tufts CTSI is directly addressing one of the most challenging issues in health care, and effective communication is essential to their success,” said Michael McPherson, partner and creative director. “We are delighted to be a partner in helping Tufts CTSI connect with all their different audiences, so that they can bring discoveries in the lab more quickly into our clinics – and ultimately into our communities.”
The Web site can be viewed at www.tuftsctsi.com.
About About The Tufts CTSI
The Tufts CTSI spans all the schools of Tufts University, its affiliated hospitals across Massachusetts and Maine, participating universities, community organizations, and non-profit and for-profit organizations. The Tufts CTSI is the home of support and education aimed at transforming research across all its participating organizations. This includes the CTSI Portal and the MS/PhD Clinical Research Program at the Tufts University Sackler School of Graduate Biomedical Sciences.